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The Impact of Gratitude-Embedded Messages on Online Pro-Social Behaviors

Yim, Dobin - 2016

Using detailed social broadcasting data from an online charitable giving campaign on Twitter, we evaluate two competing models of economic incentives on online pro-social behavior. Specifically, we focus on the effectiveness of gratitude-embedded messages on online charitable giving behavior,...

Persistent link: https://www.econbiz.de/10013002925

How does social media impact consumers' sustainable purchase intention?

Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Review of marketing science 21 (2023) 1, pp. 143-168

Persistent link: https://www.econbiz.de/10014364904

Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts

Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 1-12

Persistent link: https://www.econbiz.de/10011422760

Linking information motivation to attitudes towards web advertising

Mahmoud, Ali Bassam - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 396-413

Persistent link: https://www.econbiz.de/10010458281

Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands

Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651

Persistent link: https://www.econbiz.de/10012545032

Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445

Persistent link: https://www.econbiz.de/10012550332

Sustainability in fashion and luxury marketing : results, paradoxes and potentialities

Akrout, Houcine; Guercini, Simone - In: Journal of global fashion marketing : JGfM 13 (2022) 2, pp. 91-100

Persistent link: https://www.econbiz.de/10013270688

The added value of rating pictograms for sustainable hotels in classified ads

Vinzenz, Friederike - In: Tourism management perspectives : TMP 29 (2019), pp. 56-65

Persistent link: https://www.econbiz.de/10011998067

Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z

Confetto, Maria Giovanna; Covucci, Claudia; Addeo, Felice; … - In: Journal of consumer marketing 40 (2023) 6, pp. 758-774

Persistent link: https://www.econbiz.de/10014332334

How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness

Starke, Eliza; Stegemann, Manuel; Linde, Janine Julia; … - In: Sustainability in Business Management, (pp. 17-37). 2023

Persistent link: https://www.econbiz.de/10014337991

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