//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Usability Review of Corporate...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Vertrauen
15,991
Confidence
15,976
Internet marketing
12,637
Consumer behaviour
6,479
Konsumentenverhalten
6,477
Social Web
6,004
Social web
6,004
Electronic Commerce
2,764
Relationship marketing
2,743
Beziehungsmarketing
2,741
E-commerce
2,622
Online retailing
2,476
Online-Handel
2,476
Werbewirkung
2,124
Advertising effects
2,120
Trust
1,974
Theorie
1,904
Theory
1,903
Brand management
1,900
Markenführung
1,900
Viral marketing
1,859
Virales Marketing
1,858
Experiment
1,849
Werbung
1,801
Advertising
1,800
trust
1,723
Internet
1,425
Markenimage
1,206
Deutschland
1,205
Brand image
1,201
Marketingmanagement
1,193
Marketing management
1,180
Germany
1,174
USA
1,077
United States
1,072
Soziales Netzwerk
1,030
Customer satisfaction
1,018
Kundenzufriedenheit
1,018
Social capital
1,016
more ...
less ...
Online availability
All
Undetermined
5,537
Free
2,232
Type of publication
All
Article
8,900
Book / Working Paper
3,821
Journal
31
Type of publication (narrower categories)
All
Article in journal
7,577
Aufsatz in Zeitschrift
7,577
Aufsatz im Buch
1,329
Book section
1,329
Graue Literatur
507
Non-commercial literature
507
Arbeitspapier
372
Working Paper
372
Collection of articles of several authors
266
Sammelwerk
266
Hochschulschrift
250
Ratgeber
236
Guidebook
224
Aufsatzsammlung
211
Case study
174
Fallstudie
174
Thesis
116
Lehrbuch
111
Conference paper
109
Konferenzbeitrag
109
Textbook
87
Konferenzschrift
65
Glossar enthalten
35
Glossary included
35
Handbook
33
Handbuch
33
Collection of articles written by one author
28
Sammlung
28
Amtsdruckschrift
20
Conference proceedings
20
Government document
20
Bibliografie enthalten
12
Bibliography included
12
Interview
8
Festschrift
7
Einführung
6
Bibliografie
5
Reprint
5
Market information
4
Marktinformation
4
more ...
less ...
Language
All
English
11,447
German
1,289
French
9
Polish
6
Russian
6
Spanish
3
Swedish
3
Serbian
2
Czech
1
Italian
1
Slovak
1
more ...
less ...
Author
All
Kreutzer, Ralf T.
45
Goldfarb, Avi
30
Skiera, Bernd
29
Tucker, Catherine
29
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Fritz, Wolfgang
21
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
87
IGI Global
25
National Bureau of Economic Research
22
Information Resources Management Association
15
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Rheinwerk Verlag
4
UVK Verlagsgesellschaft mbH
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
3
Peter Lang GmbH
3
Springer International Publishing
3
Technische Universität Braunschweig
3
Universität Bremen
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
NetLibrary, Inc
2
RWTH Aachen
2
Redline Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Uni-Taschenbücher GmbH
2
more ...
less ...
Published in...
All
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
119
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Springer eBook Collection
83
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
more ...
less ...
Source
All
ECONIS (ZBW)
12,717
USB Cologne (EcoSocSci)
35
Showing
1
-
10
of
12,752
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
2
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
3
Website interactivity and brand development of online travel agencies in China : the moderating role of age
Ye, Haobin
;
Barreda, Albert A.
;
Okumus, Fevzi
;
Nusair, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 382-389
Persistent link: https://www.econbiz.de/10012023665
Saved in:
4
The determinants and impacts of aesthetics in users' first interaction with websites
Jiang, Zhenhui
;
Wang, Weiquan
;
Tan, Bernard C. Y.
;
Yu, Jie
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 229-259
Persistent link: https://www.econbiz.de/10011560750
Saved in:
5
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
6
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
7
Beauty is truth : the effects of inflated product claims and website interactivity on evaluations of retailers' websites
Franco Valdez, Ana Dolores
;
Valdez Cervantes, Alfonso
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 67-74
Persistent link: https://www.econbiz.de/10011881982
Saved in:
8
A study of impacts on online purchase behaviour : information richness and website interactivity perspectives
Ye, Lili
;
Chen, Zhihao
;
Li, Xueni
- In:
International journal of services technology and management
18
(
2012
)
1/2
,
pp. 3-15
Persistent link: https://www.econbiz.de/10009633682
Saved in:
9
Usability, interactivity, website personality and consumers' responses : a case of internet service provider
Akrimi, Yosra
- In:
International journal of electronic marketing and …
7
(
2016
)
3
,
pp. 204-228
Persistent link: https://www.econbiz.de/10011648266
Saved in:
10
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->