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Online-Marketing
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Social Web
20,200
Social web
20,166
Emotion
10,429
Beziehungsmarketing
10,085
Relationship marketing
10,070
Theorie
9,838
Theory
9,655
Markenführung
8,215
Brand management
8,209
Internet marketing
8,137
Markenimage
6,877
Brand image
6,845
Online-Handel
6,121
Online retailing
6,108
Kundenzufriedenheit
6,027
Customer satisfaction
6,025
USA
5,551
United States
5,346
Electronic Commerce
4,881
Deutschland
4,834
Viral marketing
4,781
Virales Marketing
4,771
Dienstleistungsqualität
4,763
Service quality
4,761
E-commerce
4,706
Germany
4,503
Brand
4,384
Markenartikel
4,376
Einzelhandel
4,200
Retail trade
4,122
Experiment
4,031
Werbewirkung
3,984
Advertising effects
3,943
Verbraucherverhalten
3,566
Werbung
3,254
Advertising
3,211
Marketingmanagement
3,187
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Undetermined
4,312
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1,413
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Article
6,461
Book / Working Paper
1,775
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6
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Article in journal
5,874
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Aufsatz im Buch
588
Book section
588
Graue Literatur
208
Non-commercial literature
208
Working Paper
152
Arbeitspapier
150
Collection of articles of several authors
124
Sammelwerk
124
Hochschulschrift
116
Aufsatzsammlung
104
Ratgeber
92
Guidebook
86
Case study
79
Fallstudie
79
Conference paper
75
Konferenzbeitrag
75
Thesis
51
Konferenzschrift
45
Lehrbuch
26
Textbook
20
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15
Conference proceedings
15
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15
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13
Handbuch
13
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9
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9
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9
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9
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5
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3
Article
2
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English
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German
448
Polish
4
French
3
Spanish
3
Czech
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Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
19
Rita, Paulo
16
Filieri, Raffaele
14
Kreutzer, Ralf T.
14
Loureiro, Sandra Maria Correia
14
Ozuem, Wilson
14
Ghose, Anindya
13
Harrigan, Paul
13
Ko, Eunju
13
Stephen, Andrew T.
13
Tucker, Catherine
13
Bigné Alcañiz, J. Enrique
12
Karjaluoto, Heikki
12
Okumus, Fevzi
12
Whinston, Andrew B.
12
Dens, Nathalie
11
Hajli, Nick
11
Hollebeek, Linda D.
11
Martínez-López, Francisco J.
11
Pelsmacker, Patrick de
11
Sabatini, Fabio
11
Schweidel, David A.
11
Scott, David Meerman
11
Skiera, Bernd
11
Tan, Yong
11
Bilgihan, Anil
10
Choi, Yung Kyun
10
Grewal, Dhruv
10
Hudders, Liselot
10
Kannan, P. K.
10
Mariani, Marcello M.
10
Michaelidou, Nina
10
Pauwels, Koen
10
Qiu, Liangfei
10
Quach, Sara
10
Seo, Yuri
10
Smith, Katherine Taken
10
Urban, Glen L.
10
Wirtz, Bernd W.
10
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Springer Fachmedien Wiesbaden
37
IGI Global
11
Information Resources Management Association
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
6
Universität Mannheim
6
Books on Demand GmbH <Norderstedt>
4
MITP Verlags-GmbH & Co. KG
4
Nomos Verlagsgesellschaft
3
OECD
3
Springer Gabler <Firma>
3
Wiley-VCH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
Organisation for Economic Co-operation and Development
2
RWTH Aachen
2
Rheinwerk Verlag
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Universität Bremen
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Association of National Advertisers
1
Bundesanzeiger Verlag
1
BusinessVillage GmbH
1
Campus Verlag
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
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Published in...
All
Journal of business research : JBR
280
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
International journal of advertising : the review of marketing communications
103
Journal of marketing communications
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
International journal of hospitality management
80
Journal of promotion management : innovations in planning and applied research
71
Journal of internet commerce
68
International journal of electronic marketing and retailing : IJEMR
65
Information systems research : ISR
64
Technological forecasting & social change : an international journal
63
Tourism management : research, policies, practice
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Industrial marketing management : the international journal for industrial and high-tech firms
58
Cogent business & management
55
Journal of management information systems : JMIS
55
SpringerLink / Bücher
55
Electronic commerce research
53
Journal of advertising research
52
The journal of product & brand management
52
Business horizons
49
International journal of technology marketing : IJTMkt
46
International journal of advertising : the quarterly review of marketing communications
45
Management science : journal of the Institute for Operations Research and the Management Sciences
45
International journal of contemporary hospitality management
42
Psychology & marketing
42
Springer eBook Collection
42
Journal of marketing
41
Journal of promotion management : JPM
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of hospitality marketing & management
39
Journal of electronic commerce research : JECR
38
Marketing intelligence & planning
38
The journal of brand management : an international journal
38
International journal of business information systems : IJBIS
36
International journal of e-business research : an official publication of the Information Resources Management Association
35
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Source
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ECONIS (ZBW)
8,216
USB Cologne (EcoSocSci)
19
EconStor
6
OLC EcoSci
1
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1
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
2
Exploring cruise tourists' sentiment expression pattern from online reviews : an insight into market positioning
Sun, Xiaodong
;
Cao, Xiulian
;
Lau, Yui-yip
- In:
Tourism management perspectives : TMP
49
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014554178
Saved in:
3
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
4
Negative customer engagement behaviour : the interplay of intensity and valence in online networks
Azer, Jaylan
;
Alexander, Matthew
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 361-383
Persistent link: https://www.econbiz.de/10012249034
Saved in:
5
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
6
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
Saved in:
7
The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.
;
Sparks, Beverley
;
Weber, Karin
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
Saved in:
8
Consumer engagement : the role of social currency in online reviews
Kesgin, Muhammet
;
Murthy, Rajendran S.
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 609-636
Persistent link: https://www.econbiz.de/10012204746
Saved in:
9
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
10
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
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