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Online-Marketing
Marketingmanagement
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8
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5
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Ko, Eunju
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Ratten, Vanessa
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Ryan, Damian
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Adeola, Ogechi
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Ceyp, Michael
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Kotler, Philip
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Lepkowska-White, Elzbieta
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Mutum, Dilip S.
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
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Berliner Wissenschafts-Verlag
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BusinessVillage GmbH
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Edward Elgar Publishing
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International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
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1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
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Journal of business research : JBR
27
International journal of internet marketing and advertising : IJIMA
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of strategic marketing
15
SpringerLink / Bücher
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Springer eBook Collection
11
The journal of business & industrial marketing
11
Journal of internet commerce
10
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Journal of advertising research
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European research studies
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of marketing management : MM
8
Marketing intelligence & planning
8
International journal of advertising : the review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of marketing
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing and consumer services
6
Premier reference source
6
Business horizons
5
Developing digital marketing : relationship perspectives
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of marketing analytics : JMA
5
Journal of marketing education : JME
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Qualitative market research : an international journal
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Research
5
Digitale Kommunikation
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
1
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How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
2
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
3
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
4
Systematic analysis of the current academic research on social media marketing
Klepek, Martin
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011866194
Saved in:
5
When nothing is what it seems : a digital marketing research agenda
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Ngo, Liem Viet
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10011954207
Saved in:
6
Interactive, direct and digital marketing : a future that depends on better use of business intelligence
Stone, Merlin David
;
Woodcock, Neil David
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10010336911
Saved in:
7
Marktforschung
für Instrumente der digitalen Kommunikation
Lütters, Holger
- In:
Digitale Kommunikation
,
(pp. 121-150)
.
2012
Persistent link: https://www.econbiz.de/10009545424
Saved in:
8
Journal of Travel & Tourism Marketing special issue on social media : preface
Law, Rob
;
Xiang, Zheng
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
Saved in:
9
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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10
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
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