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The millennials' transition fr...
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Online-Marketing
Millennials
286
search frictions
260
Suchtheorie
184
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181
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168
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168
Consumer behaviour
140
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millennials
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unemployment
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Generation Y
42
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Young adults
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Internet marketing
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Search Frictions
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Social Web
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Social web
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Theorie
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Young workers
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Leadership
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Business cycle
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Journal of internet commerce
4
International journal of internet marketing and advertising : IJIMA
3
Journal of hospitality and tourism insights
2
Journal of promotion management : innovations in planning and applied research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Cogent business & management
1
Electronic commerce research
1
Integrating new technologies in international business : opportunities and challenges
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of intelligent enterprise
1
International review on public and non-profit marketing
1
Journal of East-West business
1
Journal of business research : JBR
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of organizational change management
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Marketing from information to decision
1
Marketing intelligence & planning
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Tourism management : research, policies, practice
1
Vision : the journal of business perspective
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ECONIS (ZBW)
34
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1
Have "
millennials
" embraced digital advertising as they have embraced digital media?
Tanyel, Faruk
;
Stuart, Elnora W.
;
Griffin, Jan
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
Saved in:
2
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
3
Social media in employer branding in FMCG in Russia :
millennials
' perspective
Kucherov, Dmitry
;
Zhiltsova, Ekaterina
- In:
Journal of East-West business
27
(
2021
)
2
,
pp. 160-183
Persistent link: https://www.econbiz.de/10012549951
Saved in:
4
A cross-cultural comparison of
millennials
’ engagement with and donation to nonprofits : a hybrid U&G and TAM framework
Florenthal, Bela
;
Awad, Manar
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 629-657
Persistent link: https://www.econbiz.de/10012703848
Saved in:
5
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng
;
Thabethe, Thabile
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
Saved in:
6
Impact of social media advertising on
millennials
buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
7
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
8
How old is your soul? : differences in the impact of eWOM on Generation X and
millennials
Ruiz-Equihua, Daniel
;
Casaló, Luis V.
;
Romero, Jaime
- In:
Journal of hospitality and tourism insights
5
(
2022
)
3
,
pp. 553-566
Persistent link: https://www.econbiz.de/10013272798
Saved in:
9
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
10
Story-telling in the digital space : a ploy to communicate with
millennials
Ahuja, Yukti
;
Loura, Indu
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10013193930
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