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The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands
Lee, Hyeri; Chae, Myung-Su; Lew, Yong Kyu - In: Asia Pacific business review 26 (2020) 3, pp. 336-361
Persistent link: https://www.econbiz.de/10012258812
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Canada Taiwan differences product-country perceptions
Ahmed, Sadrudin A.; Astous, Alain d' - In: International journal of commerce and management 25 (2015) 1, pp. 38-51
Persistent link: https://www.econbiz.de/10011297670
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Analysing the effect of country of origin on customer perception of product quality in foreign car exhibitions in Iran
Rezaei, Hadi; Ansari, Azarnoush - In: International journal of productivity and quality … 37 (2022) 1, pp. 79-98
Persistent link: https://www.econbiz.de/10013448930
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Determinants of satisfaction with imported Asian pears in the US : moderating role of Korea's country image
Seo, Sunhee; Kim, Kawon Kathy; Im, Soo Yeon - In: International journal of emerging markets 18 (2023) 12, pp. 5861-5879
Persistent link: https://www.econbiz.de/10014461322
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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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The effect and influence of country-of-origin on consumers' perception of product quality and purchasing intentions
Kalicharan, Harrychand D. - In: International business and economics research journal 13 (2014) 5, pp. 897-902
Persistent link: https://www.econbiz.de/10011281033
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Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona; Lee, Derrick C. H.; Chua, Bee-Lia; Han, Heesup - In: Tourism management perspectives : TMP 44 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
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Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae; Cude, Brenda J. - In: Journal of international consumer marketing 21 (2009) 4, pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
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Perceptual differences in corporate philanthropy motives : a South Korean study
Lee, Hanjoon; Lancendorfer, Karen M.; Reck, Robert - In: International journal of nonprofit & voluntary sector … 17 (2012) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10009709036
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Consumer's perceived risk reduction by 3D virtual model
Shim, Soo In; Lee, Yuri - In: International journal of retail & distribution management 39 (2011) 12, pp. 945-959
Persistent link: https://www.econbiz.de/10009407635