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Performance-Messung
Unternehmenserfolg
49,560
Firm performance
48,820
Marketing
31,299
Marketingmanagement
16,960
Marketing management
16,374
Theorie
6,317
Theory
6,256
KMU
5,887
SME
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5,227
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5,094
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4,707
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4,501
Managers
4,416
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4,398
Strategic management
4,261
Consumer behaviour
4,067
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3,931
Entrepreneurship
3,399
Innovationsmanagement
3,349
China
3,269
Innovation management
3,163
Entrepreneurship approach
3,131
Corporate Social Responsibility
3,056
Corporate social responsibility
3,049
Relationship marketing
2,964
Beziehungsmarketing
2,929
Performance measurement
2,845
Management
2,805
Industrie
2,768
Bank
2,703
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2,674
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2,643
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Ambler, Tim
12
Gunasekaran, Angappa
9
Mester, Loretta J.
9
Saunila, Minna
9
Hughes, Joseph P.
8
Frigo, Mark L.
7
Needles, Belverd E.
7
Powers, Marian
7
Abdel-Maksoud, Ahmed
6
Lu, Wen-Min
6
Waal, André de
6
Asiaei, Kaveh
5
Assaf, A. Georges
5
Baird, Kevin
5
Bontis, Nick
5
Bourne, Mike
5
Elbanna, Said
5
Haim Hilman Abdullah
5
Hammerschmidt, Maik
5
Jagtiani, Julapa
5
Kweh, Qian Long
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Lackner, Mario
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Lucianetti, Lorenzo
5
Neely, Andy
5
Siddiqui, Danish Ahmed
5
Tarí, Juan José
5
Tung, Amy
5
Wiengarten, Frank
5
Xie, Karen L.
5
Antony, Jiju
4
Böheim, René
4
Farris, Paul W.
4
Gama, António Pimenta da
4
Grübl, Dominik
4
Guthrie, James P.
4
Hua, Nan
4
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4
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Josiassen, Alexander
4
Kumar, Vimal
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2
Peter Lang GmbH
2
Springer Fachmedien Wiesbaden
2
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1
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1
Bangladesh Institute of Bank Management
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British Institute of Management
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Deggendorfer Forum zur digitalen Datenanalyse
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Edward Elgar Publishing
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Europäische Kommission / Gemeinschaftliches Rahmenprogramm für Forschung und Technologische Entwicklung <1990-1994>
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1
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Journal of business research : JBR
41
International journal of hospitality management
30
International journal of production economics
28
The international journal of productivity and performance management : IJPPM
24
International journal of production research
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
Total quality management & business excellence
20
Benchmarking : an international journal ; BIJ
19
The international journal of productivity and performance management
19
Public performance & management review
18
SpringerLink / Bücher
18
Cogent business & management
16
International journal of productivity and quality management : IJPQM
15
Journal of business ethics : JOBE
15
The journal of business & industrial marketing
15
International journal of business performance management
14
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
14
International journal of quality & reliability management
14
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
13
International journal of business excellence
12
International journal of contemporary hospitality management
12
International journal of business excellence : IJBEX
11
Journal of management : JOM
11
Business process management journal
10
International journal of innovation management
10
Measuring business excellence : the journal of organizational performance management
10
The TQM journal : the international review of organizational improvement
10
The international journal of human resource management
10
Tourism economics : the business and finance of tourism and recreation
10
Journal of Asian finance, economics and business : JAFEB
9
Journal of industrial engineering and management : JIEM
9
Journal of strategic marketing
9
Strategic management journal
9
Tourism management : research, policies, practice
9
Benchmarking : an international journal
8
European journal of marketing : EJM
8
European management journal
8
International business review : the official journal of the European International Business Academy
8
International journal of business information systems : IJBIS
8
International journal of business innovation and research
8
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ECONIS (ZBW)
2,829
EconStor
2
USB Cologne (EcoSocSci)
1
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1
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1
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
2
Marketing
performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
3
The effects of an e-
marketing
orientation on performance on Turkish exporter firms
Sürer, Atilla
;
Mutlu, Hanifi Murat
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 123-138
Persistent link: https://www.econbiz.de/10011432409
Saved in:
4
Strategic use of social media in
marketing
and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
5
Managing eWOM for hotel performance
Mathews, Shane
;
Prentice, Catherine
;
Tsou, Alice
; …
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
3
,
pp. 331-350
Persistent link: https://www.econbiz.de/10013326459
Saved in:
6
The interplay of
marketing
performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
7
Linking entrepreneurial
marketing
and performance indicators in Jordanian hotel industry
Al-Manasra, Excimirey Amer
;
Al-Zyadat, Mohammd
; …
- In:
Journal of management research
5
(
2013
)
3
,
pp. 86-94
Persistent link: https://www.econbiz.de/10009769696
Saved in:
8
Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun
;
Lie, Po-Chien
;
Arnold, Todd J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782
Saved in:
9
Performing
marketing
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243524
Saved in:
10
Marketing
capabilities and firm performance : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
The international journal of productivity and …
64
(
2015
)
8
,
pp. 1041-1067
Persistent link: https://www.econbiz.de/10011448100
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