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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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Cultural camouflage : how consumers perform concealment practices and blending techniques to insulate cultural membership
Rome, Alexandra; Tillotson, Jack S.; Maurice, Florian - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 605-632
Persistent link: https://www.econbiz.de/10013206725
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Choosing identity in the global cultural supermarket : the German consumption of the Afro-Brazilian Capoeira
Rocha, Mariana Bussab Porto da; Strehlau, Vivian Iara - In: Journal of international consumer marketing 32 (2020) 3, pp. 194-209
Persistent link: https://www.econbiz.de/10012259375
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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.; Kastanakis, Minas; Rhode, Ann Kristin - In: Journal of business research : JBR 70 (2017), pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
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Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.; Tourky, Marwa E.; Dean, Dianne; … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
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Organizational and corporate identity revisited : toward a comprehensive understanding of identity in business
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Corporate reputation review : an international journal 17 (2014) 1, pp. 3-27
Persistent link: https://www.econbiz.de/10010351359
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How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun; Kaplanidou, Kyriaki - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961