Similar Search Results

Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management

Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137

Persistent link: https://www.econbiz.de/10009774895

Unveiling the relationship between the transaction timing, spending and dropout behavior of customers

Glady, Nicolas; Lemmens, Aurélie; Croux, Christophe - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 78-93

Persistent link: https://www.econbiz.de/10010517010

Transferring portfolio selection theory to customer portfolio management : the case of an e-tailer

Kundisch, Dennis; Sackmann, Stefan; Ruch, Markus - In: Enterprise applications and services in the finance …, (pp. 32-49). 2008

Persistent link: https://www.econbiz.de/10003721644

The nature and scope of brand portfolio signals within brand portfolio management

Uggla, Henrik - In: The IUP journal of brand management : IJBRM 10 (2013) 3, pp. 7-16

Persistent link: https://www.econbiz.de/10010203631

The Nature and Scope of Brand Portfolio Signals within Brand Portfolio Management

Uggla, Henrik - 2014

Brand portfolio management not only requires creating and sustaining brand portfolio singals in the marketplace, but also gradually developing an understanding of those signals. This paper discusses the opportunity space for creating and sending relevant brand portfolio signals from the brand...

Persistent link: https://www.econbiz.de/10013060563