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Martín Herrán, Guiomar; Taboubi, Sihem; Zaccour, Georges - In: European journal of operational research : EJOR 219 (2012) 2, pp. 284-295

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Karray, Salma; Martín Herrán, Guiomar - In: Review of marketing science 6 (2008) 1, pp. 1-37

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Martín Herrán, Guiomar; Sigué, Simon Pierre - In: European journal of operational research : EJOR 211 (2011) 2, pp. 415-425

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Benchekroun, Hassan; Martín Herrán, Guiomar; Taboubi, … - In: Journal of economic dynamics & control 33 (2009) 9, pp. 1699-1718

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Martín Herrán, Guiomar; Sigué, Simon Pierre - In: European journal of operational research : EJOR 241 (2015) 2, pp. 541-554

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Martín Herrán, Guiomar; Taboubi, Sihem - In: European journal of operational research : EJOR 240 (2015) 2, pp. 401-414

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Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16

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Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of business research : JBR 78 (2017), pp. 93-100

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