Narrow search
Showing 1 - 10 of 505
Cover Image
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A. - In: Information economics and policy : IEP 16 (2004) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Cover Image
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo; Kouki, Monia; Strube, Mania - In: Journal of media business studies 10 (2013) 3, pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Cover Image
Editorial: Pricing in the modern world : the role of price-related and non-price related cues
Grewal, Dhruv; Roggeveen, Anne; Nordfält, Jens - In: The journal of product & brand management 23 (2014) 6, pp. 397-400
Persistent link: https://www.econbiz.de/10010429355
Cover Image
Psychology of pricing : a review and suggestions
Parsa, H. G.; njite, David - In: Handbook of hospitality marketing management, (pp. 353-380). 2008
Persistent link: https://www.econbiz.de/10003804415
Cover Image
Price endings, left-digit effects, and choice
Manning, Kenneth C.; Sprott, David E. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 328-335
Persistent link: https://www.econbiz.de/10003880204
Cover Image
The Psychology of Cryptocurrency Prices
Aloosh, Arash - 2019
This letter analyzes the dynamic of cryptocurrency prices through the lens of behavioral economics. Cryptocurrency market participants seem to behave irrationally. We provide evidence of the presence of significant small price bias for the cryptocurrency market, consistent with the hypothesis...
Persistent link: https://www.econbiz.de/10012896667
Cover Image
The psychology of cryptocurrency prices
Aloosh, Arash; Ouzan, Samuel - In: Finance research letters 33 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012430881
Cover Image
Product rivalry with multiple strategic weapons : an empirical analysis of price and advertising competition
Slade, Margaret E. - 1990
Persistent link: https://www.econbiz.de/10000129481
Cover Image
Equilibrium solution concepts in dynamic games : an empirical analysis of price and advertising competition
Slade, Margaret E. - 1991
Persistent link: https://www.econbiz.de/10000129494