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Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169

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Reiner, Gerald; Natter, Martin - In: OR spectrum : quantitative approaches in management 29 (2007) 1, pp. 173-192

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Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing : ZFP ; journal of research and management 29 (2007) 3, pp. 195-210

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Reiner, Gerald; Natter, Martin; Drechsler, Wenzel - In: Technology analysis & strategic management 21 (2009) 5, pp. 653-664

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Kim, Ju-Young; Brünner, Tobias; Skiera, Bernd; Natter, … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 368-379

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Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26

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