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Consumer responses to bonus pack and product enlargement claims
Carlson, Jay P.; Weathers, Danny; Swain, Scott D. - In: Journal of marketing theory and practice 24 (2016) 1, pp. 59-71
Persistent link: https://www.econbiz.de/10011450454
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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Pick a card : price ranges and gift card choice
Carlson, Jay P.; Paul, Iman - In: Journal of retailing and consumer services 65 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013169586
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Optimizing time-limited price promotions
Hanna, Richard; Swain, Scott D.; Berger, Paul D. - In: Journal of marketing analytics : JMA 4 (2016) 2/3, pp. 77-92
Persistent link: https://www.econbiz.de/10011662831