Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Pricing strategy"
~subject:"Social Web"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Pricing strategy
Social Web
Theory
Werbung
13,910
Advertising
9,847
Werbewirkung
3,897
Advertising effects
3,842
Konsumentenverhalten
3,184
Consumer behaviour
3,178
Online-Marketing
1,922
Internet marketing
1,916
Computerspiel
1,607
Video game
1,498
Theorie
1,438
USA
1,010
Deutschland
1,002
United States
856
Marketing
808
Markenführung
802
Brand management
798
Social web
759
Marketingmanagement
679
Marketing management
660
advertising
652
Germany
548
Spieltheorie
539
Game theory
531
Markenimage
499
Brand image
487
Preismanagement
479
Markenartikel
441
Wettbewerb
425
Internet
364
Zielgruppe
364
Brand
360
Target group
351
Competition
323
Werbewirtschaft
317
Werbepsychologie
305
Experiment
292
more ...
less ...
Online availability
All
Undetermined
769
Free
577
Type of publication
All
Article
1,411
Book / Working Paper
997
Type of publication (narrower categories)
All
Article in journal
1,281
Aufsatz in Zeitschrift
1,281
Graue Literatur
303
Non-commercial literature
303
Arbeitspapier
265
Working Paper
265
Aufsatz im Buch
117
Book section
117
Hochschulschrift
102
Thesis
82
Lehrbuch
46
Collection of articles of several authors
44
Sammelwerk
44
Textbook
41
Bibliografie enthalten
37
Bibliography included
37
Aufsatzsammlung
29
Konferenzschrift
19
Collection of articles written by one author
13
Sammlung
13
Conference paper
12
Konferenzbeitrag
12
Case study
7
Conference proceedings
7
Fallstudie
7
Festschrift
4
Handbook
4
Handbuch
4
Systematic review
4
Übersichtsarbeit
4
Reprint
3
Bibliografie
2
Glossar enthalten
2
Glossary included
2
Nachschlagewerk
2
Reference book
2
Amtsdruckschrift
1
Article
1
Government document
1
Mehrbändiges Werk
1
more ...
less ...
Language
All
English
2,161
German
239
Italian
5
French
3
Dutch
1
Polish
1
Russian
1
Spanish
1
more ...
less ...
Author
All
Kind, Hans Jarle
20
Schlosser, Rainer
18
Zaccour, Georges
17
Anderson, Simon P.
15
Sethi, Suresh
15
Castronova, Edward
14
Bruhn, Manfred
12
Overgaard, Per Baltzer
12
Prasad, Ashutosh
12
Nilssen, Tore
11
Peitz, Martin
11
Wilson, Christopher
11
Esch, Franz-Rudolf
10
Kaiser, Harry M.
10
Bagwell, Kyle
9
Bonatti, Alessandro
9
Jullien, Bruno
9
Moraga-González, José Luis
9
Bergemann, Dirk
8
Sørgard, Lars
8
Bell, Mark W.
7
Chen, Huan
7
Esteban, Lola
7
Fitzgerald, Doireann
7
Fluet, Claude
7
Galeotti, Andrea
7
Haller, Stefanie
7
Jørgensen, Steffen
7
Karray, Salma
7
Linnemer, Laurent
7
Martín Herrán, Guiomar
7
Ramey, Garey
7
Shelegia, Sandro
7
Tremblay, Victor J.
7
Wagner, Gert G.
7
Arora, Taanika
6
Beladi, Hamid
6
Bester, Helmut
6
Calvano, Emilio
6
Emons, Winand
6
more ...
less ...
Institution
All
National Bureau of Economic Research
14
Springer Fachmedien Wiesbaden
7
Deutschland / Bundeswehr / Universität Hamburg
2
IGI Global
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Virginia Polytechnic Institute and State University / Department of Economics
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American Marketing Association
1
Association of National Advertisers
1
Berlin Verlag
1
Boston College / Department of Economics
1
Centre for International Economic Studies
1
Columbia University / Department of Economics
1
Consumer Research Institute, inc.
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag
1
Federal Trade Commission
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Great Britain / Consumer Protection Advisory Committee
1
Görres-Gesellschaft zur Pflege der Wissenschaft
1
Handelshochschule Leipzig
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA <16., 2017, Gent>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Macquarie University / Department of Business
1
Nomos Verlagsgesellschaft
1
OECD
1
Organisation for Economic Co-operation and Development
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
51
International journal of industrial organization
38
European journal of operational research : EJOR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of business research : JBR
29
Journal of promotion management : innovations in planning and applied research
22
International journal of internet marketing and advertising : IJIMA
21
CESifo working papers
19
Economics letters
18
Journal of retailing and consumer services
17
Information economics and policy : IEP
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of advertising research
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of economics & management strategy : JEMS
14
NBER Working Paper
14
NBER working paper series
14
American journal of agricultural economics
12
International journal of advertising : the quarterly review of marketing communications
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Psychology & marketing
12
Discussion paper / Centre for Economic Policy Research
11
Discussion papers / CEPR
11
International journal of production economics
11
Journal of marketing communications
11
SpringerLink / Bücher
11
The journal of industrial economics
11
Information systems research : ISR
9
International journal of electronic commerce : IJEC
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of advertising
9
Journal of current issues and research in advertising
9
Journal of marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Technological forecasting & social change : an international journal
9
Working paper / National Bureau of Economic Research, Inc.
9
Applied economics
8
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of production research
8
more ...
less ...
Source
All
ECONIS (ZBW)
2,406
EconStor
2
Showing
1
-
10
of
2,408
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
2
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
3
Platform competition for advertisers and users in media markets
Reisinger, Markus
- In:
International journal of industrial organization
30
(
2012
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
Saved in:
4
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
5
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
6
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
7
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
8
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
9
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
10
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
