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~subject:"Pricing strategy"
~subject:"Social Web"
~subject:"USA"
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E-Game-Advertising als Ersatz...
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Pricing strategy
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Werbung
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American Marketing Association
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
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DGT Jahrestagung <19., 2015, Kempten>
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Deutsche Gesellschaft für Tourismuswissenschaft
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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Peter Lang GmbH
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International journal of advertising : the review of marketing communications
51
Journal of advertising research
37
Journal of advertising : official publication of the American Academy of Advertising
35
Journal of business research : JBR
35
International journal of advertising : the quarterly review of marketing communications
33
Working paper / National Bureau of Economic Research, Inc.
27
European journal of operational research : EJOR
26
Journal of promotion management : innovations in planning and applied research
23
International journal of internet marketing and advertising : IJIMA
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of retailing and consumer services
17
International journal of industrial organization
16
Journal of marketing communications
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of marketing
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Psychology & marketing
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Journal of current issues and research in advertising
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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American journal of agricultural economics
10
CESifo working papers
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European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
10
Technological forecasting & social change : an international journal
10
The journal of law & economics
10
The journal of media economics
10
Business horizons
9
Economics letters
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
Journal of advertising
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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NBER working paper series
8
Services marketing quarterly
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The advertising and consumer culture reader
8
The journal of business : B
8
Young consumers : insight and ideas for responsible marketers
8
Discussion paper / Centre for Economic Policy Research
7
Discussion papers / CEPR
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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EconStor
4
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1
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
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2
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
3
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
4
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
5
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
6
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
7
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
8
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
9
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
10
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
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