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~subject:"Pricing strategy"
~subject:"Social Web"
~subject:"United States"
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E-Game-Advertising als Ersatz...
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Pricing strategy
Social Web
United States
Werbung
13,910
Advertising
9,847
Werbewirkung
3,897
Advertising effects
3,842
Konsumentenverhalten
3,184
Consumer behaviour
3,178
Online-Marketing
1,922
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1,498
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1,010
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1,002
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531
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499
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487
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479
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441
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425
Internet
364
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364
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360
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351
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317
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305
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Kaiser, Harry M.
26
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18
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13
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11
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9
Silk, Alvin J.
9
Wilson, Christopher
9
Castronova, Edward
8
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8
Seldon, Barry J.
8
Bell, Mark W.
7
Chen, Huan
7
Kretschmer, Tobias
7
Martín Herrán, Guiomar
7
Moser, H. R.
7
Mueller, Barbara
7
Wagner, Gert G.
7
An, Soontae
6
Arora, Taanika
6
Bagwell, Kyle
6
Berndt, Ernst R.
6
Dave, Dhaval
6
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6
Dwivedi, Yogesh Kumar
6
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6
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6
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6
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National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
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Cornell University / Department of Agricultural Economics
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IGI Global
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
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Technische Universität Braunschweig
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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American Marketing Association
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Art Directors Club <New York, N.Y.>
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Berlin Verlag
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Centre for International Economic Studies
1
Columbia University / Department of Economics
1
Confederation British Industry
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag
1
European Society for Opinion and Marketing Research
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Federal Trade Commission
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Friedrich-Schiller-Universität Jena
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Handelshochschule Leipzig
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ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
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Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
J. L. Kellogg Graduate School of Management
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OECD
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Smithsonian Institution
1
Springer International Publishing
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International journal of advertising : the review of marketing communications
52
Journal of advertising research
37
Journal of advertising : official publication of the American Academy of Advertising
35
Journal of business research : JBR
34
International journal of advertising : the quarterly review of marketing communications
33
Working paper / National Bureau of Economic Research, Inc.
27
European journal of operational research : EJOR
26
Journal of promotion management : innovations in planning and applied research
24
International journal of internet marketing and advertising : IJIMA
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of retailing and consumer services
17
International journal of industrial organization
16
Journal of marketing communications
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of marketing
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Psychology & marketing
13
Journal of current issues and research in advertising
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
American journal of agricultural economics
10
CESifo working papers
10
European journal of marketing : EJM
10
Journal of current issues and research in advertising : JCIRA
10
Technological forecasting & social change : an international journal
10
The journal of law & economics
10
The journal of media economics
10
International journal of production economics
9
Journal of advertising
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
NBER working paper series
9
Young consumers : insight and ideas for responsible marketers
9
Economics letters
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
Services marketing quarterly
8
The advertising and consumer culture reader
8
Discussion paper / Centre for Economic Policy Research
7
Discussion papers / CEPR
7
Economic inquiry : journal of the Western Economic Association International
7
Journal of consumer behaviour
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
13
EconStor
2
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1
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
2
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
3
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
4
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
5
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
6
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
7
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
8
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
9
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
10
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
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