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~subject:"Pricing strategy"
~subject:"Social Web"
~subject:"Werbewirtschaft"
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E-Game-Advertising als Ersatz...
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Pricing strategy
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Werbewirtschaft
Werbung
13,910
Advertising
9,847
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3,897
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3,842
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Schlosser, Rainer
18
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9
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American Marketing Association
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Axel Springer Verlag, Marketing Anzeigen
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Berlin Verlag
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Columbia University / Department of Economics
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DGT Jahrestagung <19., 2015, Kempten>
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Deutscher Werberat Ordnung
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Edward Elgar Publishing
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Eric Cuvillier <Firma>
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Erich-Schmidt-Verlag
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Great Britain / Consumer Protection Advisory Committee
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IP Deutschland GmbH <Köln>
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Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
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Plenum der Werbung <2011, Berlin>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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International journal of advertising : the review of marketing communications
50
Journal of business research : JBR
25
European journal of operational research : EJOR
24
Journal of promotion management : innovations in planning and applied research
22
International journal of internet marketing and advertising : IJIMA
21
Journal of retailing and consumer services
18
Journal of historical research in marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising research
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing communications
14
Journal of advertising
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
CESifo working papers
11
International journal of industrial organization
11
Journal of current issues and research in advertising
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Psychology & marketing
11
International journal of production economics
9
Journal of marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
European journal of marketing : EJM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
NBER working paper series
8
Technological forecasting & social change : an international journal
8
Advertising in developing and emerging countries : the economic, political and social context
7
Discussion papers / CEPR
7
SpringerLink / Bücher
7
Young consumers : insight and ideas for responsible marketers
7
Cogent business & management
6
Economics letters
6
International journal of market research
6
International journal of production research
6
Journal of current issues and research in advertising : JCIRA
6
Journal of economic dynamics & control
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
NBER Working Paper
6
Research
6
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ECONIS (ZBW)
1,524
USB Cologne (EcoSocSci)
16
EconStor
6
OLC EcoSci
2
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1
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
2
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
3
Creative industries trends : seduction by advertisement text
Pavlović, Milivoje
- In:
Megatrend revija
10
(
2013
)
3
,
pp. 113-122
Persistent link: https://www.econbiz.de/10010345453
Saved in:
4
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
5
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
6
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
7
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
8
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
9
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
10
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
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