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~subject:"Pricing strategy"
~subject:"Social Web"
~subject:"Wettbewerb"
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E-Game-Advertising als Ersatz...
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Edward Elgar Publishing
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International journal of advertising : the review of marketing communications
47
European journal of operational research : EJOR
29
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
22
International journal of internet marketing and advertising : IJIMA
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of retailing and consumer services
18
CESifo working papers
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
International journal of industrial organization
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of advertising research
12
Information economics and policy : IEP
11
Psychology & marketing
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of production economics
10
Journal of marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of electronic commerce : IJEC
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of current issues and research in advertising
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Technological forecasting & social change : an international journal
9
Discussion papers / CEPR
8
Economics letters
8
Journal of advertising
8
Journal of economics & management strategy : JEMS
8
Journal of marketing communications
8
Working papers / TSE : WP
8
Information systems research : ISR
7
Journal of economic dynamics & control
7
NBER Working Paper
7
NBER working paper series
7
Young consumers : insight and ideas for responsible marketers
7
Cogent business & management
6
Discussion paper / Centre for Economic Policy Research
6
International journal of production research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Cowles Foundation discussion paper
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
15
EconStor
8
ArchiDok
1
RePEc
1
Showing
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1
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
2
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
3
Platform competition for advertisers and users in media markets
Reisinger, Markus
- In:
International journal of industrial organization
30
(
2012
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
Saved in:
4
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
5
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
6
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
7
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
8
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
9
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
10
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
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