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~subject:"Pricing strategy"
~subject:"Social Web"
~type:"article"
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E-Game-Advertising als Ersatz...
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Pricing strategy
Social Web
Werbung
7,530
Advertising
6,160
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2,829
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2,827
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2,368
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Zaccour, Georges
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International journal of advertising : the review of marketing communications
43
European journal of operational research : EJOR
24
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
21
International journal of internet marketing and advertising : IJIMA
20
Journal of retailing and consumer services
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of advertising research
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Psychology & marketing
11
International journal of industrial organization
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of current issues and research in advertising
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of marketing
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Technological forecasting & social change : an international journal
8
International journal of electronic commerce : IJEC
7
International journal of production economics
7
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Cogent business & management
6
Economics letters
6
International journal of production research
6
Journal of economic dynamics & control
6
Young consumers : insight and ideas for responsible marketers
6
European journal of marketing : EJM
5
Information economics and policy : IEP
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International journal of market research
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Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Journal of revenue and pricing management
5
Marketing letters : a journal of research in marketing
5
RAIRO / Operations research
5
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
836
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1
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
2
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
3
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
4
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
5
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
7
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
8
Online identity construction : how gamers redefine their identity in experiential communities
Pinto, Diego Costa
;
Reale, Getúlio
;
Segabinazzi, Rodrigo
; …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 399-409
Persistent link: https://www.econbiz.de/10011508898
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9
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
10
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
New Developments in Online Marketing
,
(pp. 77-91)
.
2014
Persistent link: https://www.econbiz.de/10010354584
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