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~subject:"Pricing strategy"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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E-Game-Advertising als Ersatz...
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Pricing strategy
Social Web
Werbung
5,437
Advertising
5,393
Werbewirkung
2,630
Advertising effects
2,629
Consumer behaviour
2,230
Konsumentenverhalten
2,230
Internet marketing
1,227
Online-Marketing
1,227
Computerspiel
789
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789
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573
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573
Markenführung
531
Brand management
530
advertising
517
Social web
512
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491
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491
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383
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382
Game theory
352
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352
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298
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297
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256
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232
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219
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219
Emotion
215
Experiment
182
Children
172
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Marketing
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156
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Virales Marketing
156
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93
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Zaccour, Georges
9
Schlosser, Rainer
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Martín Herrán, Guiomar
7
Chen, Huan
6
Fogel, Joshua
6
Karray, Salma
6
Zhang, Jianxiong
6
Arora, Taanika
5
Dwivedi, Yogesh Kumar
5
Pitt, Leyland F.
5
Tang, Wansheng
5
Bagwell, Kyle
4
Berthon, Pierre R.
4
Campbell, Colin
4
Cho, Chang-Hoan
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Choi, Yung Kyun
4
Kim, Jooyoung
4
Kort, Peter M.
4
Sigué, Simon Pierre
4
Yoon, Sukki
4
Agarwal, Bhawna
3
Arnold, Michael A.
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Dodoo, Naa Amponsah
3
Drennan, Judy
3
Esteves, Rosa-Branca
3
Feichtinger, Gustav
3
Hao, Lin
3
Hartl, Richard F.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jørgensen, Steffen
3
Katona, Zsolt
3
Kerr, Gayle
3
Kim, Jihye
3
King, Karen Whitehill
3
Krishen, Anjala S.
3
Lou, Chen
3
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International journal of advertising : the review of marketing communications
42
Journal of business research : JBR
24
European journal of operational research : EJOR
22
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
21
Journal of retailing and consumer services
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Psychology & marketing
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of industrial organization
10
Journal of advertising research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of current issues and research in advertising
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Technological forecasting & social change : an international journal
8
International journal of production economics
7
Cogent business & management
6
Economics letters
6
International journal of production research
6
Journal of advertising
6
Journal of economic dynamics & control
6
Young consumers : insight and ideas for responsible marketers
6
European journal of marketing : EJM
5
Information economics and policy : IEP
5
International journal of market research
5
Journal of economics & management strategy : JEMS
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Journal of revenue and pricing management
5
Marketing letters : a journal of research in marketing
5
RAIRO / Operations research
5
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
763
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1
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763
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1
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
2
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
3
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
4
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
5
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
7
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
8
Online identity construction : how gamers redefine their identity in experiential communities
Pinto, Diego Costa
;
Reale, Getúlio
;
Segabinazzi, Rodrigo
; …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 399-409
Persistent link: https://www.econbiz.de/10011508898
Saved in:
9
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
10
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
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