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~subject:"Pricing strategy"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
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E-Game-Advertising als Ersatz...
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Pricing strategy
Social Web
Werbung
5,393
Advertising
5,354
Werbewirkung
2,626
Advertising effects
2,625
Consumer behaviour
2,221
Konsumentenverhalten
2,221
Internet marketing
1,224
Online-Marketing
1,224
Computerspiel
773
Video game
773
Theorie
569
Theory
569
Markenführung
522
Brand management
521
advertising
517
Social web
510
USA
486
United States
486
Brand image
382
Markenimage
382
Game theory
352
Spieltheorie
352
Marketing management
291
Marketingmanagement
291
Preismanagement
256
Brand
230
Markenartikel
225
Target group
217
Zielgruppe
217
Emotion
214
Experiment
182
Children
172
Kinder
172
Gender
156
Viral marketing
156
Virales Marketing
156
Geschlecht
153
Marketing
153
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65
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Article
754
Book / Working Paper
7
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Aufsatz in Zeitschrift
Article in journal
761
Graue Literatur
107
Non-commercial literature
107
Arbeitspapier
93
Working Paper
93
Aufsatz im Buch
65
Book section
65
Collection of articles of several authors
22
Sammelwerk
22
Hochschulschrift
19
Aufsatzsammlung
12
Thesis
9
Conference paper
7
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7
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7
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6
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3
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757
German
4
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Zaccour, Georges
9
Schlosser, Rainer
8
Martín Herrán, Guiomar
7
Chen, Huan
6
Fogel, Joshua
6
Karray, Salma
6
Zhang, Jianxiong
6
Arora, Taanika
5
Dwivedi, Yogesh Kumar
5
Pitt, Leyland F.
5
Tang, Wansheng
5
Bagwell, Kyle
4
Berthon, Pierre R.
4
Campbell, Colin
4
Cho, Chang-Hoan
4
Choi, Yung Kyun
4
Kim, Jooyoung
4
Kort, Peter M.
4
Sigué, Simon Pierre
4
Yoon, Sukki
4
Agarwal, Bhawna
3
Arnold, Michael A.
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Dodoo, Naa Amponsah
3
Drennan, Judy
3
Esteves, Rosa-Branca
3
Feichtinger, Gustav
3
Hao, Lin
3
Hartl, Richard F.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jørgensen, Steffen
3
Katona, Zsolt
3
Kerr, Gayle
3
Kim, Jihye
3
King, Karen Whitehill
3
Krishen, Anjala S.
3
Lou, Chen
3
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Published in...
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International journal of advertising : the review of marketing communications
42
Journal of business research : JBR
24
European journal of operational research : EJOR
22
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
21
Journal of retailing and consumer services
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Psychology & marketing
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of industrial organization
10
Journal of advertising research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of current issues and research in advertising
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Technological forecasting & social change : an international journal
8
International journal of production economics
7
Cogent business & management
6
Economics letters
6
International journal of production research
6
Journal of economic dynamics & control
6
Young consumers : insight and ideas for responsible marketers
6
European journal of marketing : EJM
5
Information economics and policy : IEP
5
International journal of market research
5
Journal of advertising
5
Journal of economics & management strategy : JEMS
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Journal of revenue and pricing management
5
Marketing letters : a journal of research in marketing
5
RAIRO / Operations research
5
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
761
Showing
1
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10
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761
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date (newest first)
date (oldest first)
1
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
2
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
3
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
4
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
5
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
7
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
8
Online identity construction : how gamers redefine their identity in experiential communities
Pinto, Diego Costa
;
Reale, Getúlio
;
Segabinazzi, Rodrigo
; …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 399-409
Persistent link: https://www.econbiz.de/10011508898
Saved in:
9
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
10
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
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