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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
83,524
Konsumentenverhalten
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Einzelhandel
17,839
Brand management
17,731
Markenführung
17,318
Retail trade
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Theorie
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4,682
Dienstleistungsqualität
4,636
Electronic Commerce
4,414
E-commerce
4,223
Werbewirkung
4,038
Advertising effects
3,988
Marketingmanagement
3,684
Marketing management
3,663
Verbraucherverhalten
3,596
Experiment
3,518
Advertising
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Janssen, Maarten C. W.
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15
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11
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10
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Eric Cuvillier <Firma>
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European Pricing and Marketing Conference
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Markendialog <17., 2013, Berlin>
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Nomos Verlagsgesellschaft
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Sonderforschungsbereich 303 Information und die Koordination Wirtschaftlicher Aktivitäten, Rheinische Friedrich-Wilhelms-Universität Bonn
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1
Verlag Dr. Kovač
1
Walter de Gruyter GmbH & Co. KG
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Management science : journal of the Institute for Operations Research and the Management Sciences
80
Journal of revenue and pricing management
79
Journal of retailing and consumer services
73
European journal of operational research : EJOR
65
Journal of business research : JBR
63
International journal of production economics
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
International journal of industrial organization
44
Journal of retailing
44
Manufacturing & service operations management : M & SOM
43
The journal of product & brand management
34
Operations research
32
Discussion papers / CEPR
27
International journal of production research
27
Production and operations management : an international journal of the Production and Operations Management Society
27
NBER working paper series
26
Omega : the international journal of management science
26
International journal of hospitality management
23
Journal of marketing
23
NBER Working Paper
23
Economics letters
22
Information systems research : ISR
21
Discussion paper / Centre for Economic Policy Research
20
Transportation research / E : an international journal
20
Working paper / National Bureau of Economic Research, Inc.
19
Energy economics
18
CESifo working papers
17
Production and operations management : the flagship research journal of the Production and Operations Management Society
17
Journal of the Academy of Marketing Science
16
Journal of marketing research : JMR
15
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of economics & management strategy : JEMS
14
Quantitative marketing and economics : QME
14
Applied economics
13
Discussion paper
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Marketing letters : a journal of research in marketing
13
Marketing science
13
SpringerLink / Bücher
13
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ECONIS (ZBW)
3,430
Other ZBW resources
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1
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
2
Price competition and store competition : store brands vs national brand
Choi, Sungchul
;
Fredj, Karima
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Saved in:
3
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
4
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
5
The role of rebates in the hybrid competition between a national brand and a private label with present-biased consumers
Liang, Donghan
;
Li, Gang
;
Sun, Linyan
;
Chen, Yubao
- In:
International journal of production economics
145
(
2013
)
1
,
pp. 208-219
Persistent link: https://www.econbiz.de/10009785301
Saved in:
6
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
7
Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
Saved in:
8
Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
9
Determinants of store brand share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
10
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
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