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~subject:"Pricing strategy"
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Price Discrimination by Coupon...
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Pricing strategy
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International journal of industrial organization
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of revenue and pricing management
35
Economics letters
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European journal of operational research : EJOR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of air transport management
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Journal of retailing and consumer services
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NET Institute Working Paper
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Production and operations management : an international journal of the Production and Operations Management Society
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Quantitative marketing and economics : QME
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Transportation research / E : an international journal
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International journal of production research
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ECONIS (ZBW)
1,599
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1
Do
coupons
expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
2
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
3
Consumer uncertainty and price discrimination through online
coupons
: an empirical study of restaurants in Shanghai
Jie Zhang
;
Savage, Scott J.
;
Chen, Yongmin
- In:
Information economics and policy : IEP
33
(
2015
),
pp. 43-55
Persistent link: https://www.econbiz.de/10011575027
Saved in:
4
Can
coupons
counteract strategic consumer behavior?
Hermel, Dror
;
Mantin, Benny
;
Aviv, Yossi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
Saved in:
5
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
Saved in:
6
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
7
A comparison of the effectiveness of e-mail
coupons
and mobile text message
coupons
for digital products
Reichhart, Philipp
;
Pescher, Christian
;
Spann, Martin
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 217-225
Persistent link: https://www.econbiz.de/10010195502
Saved in:
8
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
9
Rebates offered by a multiproduct firm
Mamadehussene, Samir
- In:
Marketing science
43
(
2024
)
1
,
pp. 178-191
Persistent link: https://www.econbiz.de/10014470135
Saved in:
10
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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