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~subject:"Pricing strategy"
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Subject
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Pricing strategy
Consumer behaviour
83,868
Konsumentenverhalten
81,419
Preismanagement
19,129
Theorie
17,043
Theory
16,827
Brand image
11,261
Markenimage
11,149
Emotion
10,886
Brand management
10,154
Markenführung
10,078
Relationship marketing
9,815
Beziehungsmarketing
9,778
USA
6,644
United States
6,349
Customer satisfaction
6,309
Kundenzufriedenheit
6,146
Online-Handel
6,023
Online retailing
6,013
Social Web
5,361
Social web
5,359
Deutschland
5,339
Brand
5,194
Markenartikel
5,187
Online-Marketing
5,009
Internet marketing
4,989
Service quality
4,940
Germany
4,939
Einzelhandel
4,927
Dienstleistungsqualität
4,892
Retail trade
4,873
Experiment
4,244
Electronic Commerce
4,137
Werbewirkung
4,088
Advertising effects
4,044
E-commerce
4,023
Verbraucherverhalten
3,589
Advertising
3,582
Werbung
3,494
Marketingmanagement
3,121
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Online availability
All
Free
5,640
Undetermined
4,905
Type of publication
All
Article
10,559
Book / Working Paper
8,547
Journal
6
Type of publication (narrower categories)
All
Article in journal
9,343
Aufsatz in Zeitschrift
9,343
Graue Literatur
3,472
Non-commercial literature
3,472
Working Paper
3,172
Arbeitspapier
3,168
Aufsatz im Buch
1,084
Book section
1,084
Hochschulschrift
685
Thesis
533
Collection of articles of several authors
174
Sammelwerk
174
Collection of articles written by one author
114
Sammlung
114
Bibliografie enthalten
101
Bibliography included
101
Aufsatzsammlung
81
Conference paper
74
Konferenzbeitrag
74
Case study
73
Fallstudie
73
Amtsdruckschrift
63
Government document
63
Konferenzschrift
63
research-article
56
Lehrbuch
52
Textbook
44
Conference proceedings
43
Reprint
21
Ratgeber
20
Guidebook
19
Handbook
17
Handbuch
17
Systematic review
16
Übersichtsarbeit
16
Forschungsbericht
14
Rezension
11
Advisory report
9
Gutachten
9
Mehrbändiges Werk
8
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English
17,471
German
1,362
French
79
Russian
47
Spanish
44
Italian
27
Dutch
19
Portuguese
18
Polish
14
Undetermined
10
Czech
8
Swedish
7
Hungarian
5
Norwegian
5
Danish
4
Slovak
4
Bulgarian
3
Finnish
3
Croatian
2
Romanian
2
Ukrainian
2
Lithuanian
1
Albanian
1
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Author
All
Bergemann, Dirk
54
Hinterhuber, Andreas
54
Levy, Daniel C.
52
Liozu, Stephan
41
Simon, Hermann
41
Spann, Martin
35
Álvarez, Luis J.
35
Janssen, Maarten C. W.
34
Kwapil, Claudia
34
Snir, Avichai
34
Gorodnichenko, Yuriy
33
Chen, Haipeng
32
Chen, Ying-Ju
32
Zaccour, Georges
32
Chen, Jing
31
Fabiani, Silvia
31
Hernando, Ignacio
31
Martins, Fernando
31
Simchi-Levi, David
31
Skiera, Bernd
31
Courty, Pascal
30
Diller, Hermann
30
Feenstra, Robert C.
30
Schlosser, Rainer
30
Armstrong, Mark
29
Gautier, Erwan
29
Sabbatini, Roberto
29
Itskhoki, Oleg
28
Lippi, Francesco
28
Peitz, Martin
28
Bagwell, Kyle
27
Nilsen, Øivind Anti
27
Hunold, Matthias
26
Kryvtsov, Oleksiy
26
Monroe, Kent B.
26
Roth, Stefan
26
Hoeberichts, Marco
25
Piga, Claudio A.
25
Richards, Timothy J.
25
Knetter, Michael Mark
24
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Institution
All
National Bureau of Economic Research
255
OECD
25
Springer Fachmedien Wiesbaden
18
European University Institute / Department of Economics
15
International Energy Agency
9
Nomos Verlagsgesellschaft
7
Universität Mannheim
7
Ekonomiska forskningsinstitutet <Stockholm>
5
First Secretary of State
5
Nationalekonomiska Institutionen <Lund>
5
Robert Schuman Centre for Advanced Studies
5
USA / General Accounting Office
5
Books on Demand GmbH <Norderstedt>
4
Columbia University / Department of Economics
4
Deutschland / Bundeswehr / Universität Hamburg
4
Edward Elgar Publishing
4
Erasmus Research Institute of Management
4
J.E. Prince & Co
4
Johns Hopkins University / Department of Economics
4
Verlag Dr. Kovač
4
Wiley-VCH
4
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
3
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
3
Econometrisch Instituut <Rotterdam>
3
Europäische Kommission
3
Leibniz-Institut für Wirtschaftsforschung Halle
3
Organisation for Economic Co-operation and Development
3
United States / Congress / House / Select Committee on Small Business
3
University of Dundee / Department of Economic Studies
3
University of Warwick / Department of Economics
3
Universiṭat Bar-Ilan / Department of Economics
3
American Management Association
2
Arthur Andersen & Co. <Frankfurt, Main>
2
Australian National University / Faculty of Economics and Commerce
2
Australien / Productivity Commission
2
Berliner Wissenschafts-Verlag
2
Board of Trade
2
Brookings Institution
2
Center for Economic Analysis <Boulder, Colo.>
2
Center for Economic Research <Tilburg>
2
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Published in...
All
Journal of revenue and pricing management
344
European journal of operational research : EJOR
339
NBER working paper series
254
Management science : journal of the Institute for Operations Research and the Management Sciences
252
International journal of production economics
235
International journal of industrial organization
211
NBER Working Paper
205
Working paper / National Bureau of Economic Research, Inc.
196
Economics letters
178
Discussion paper / Centre for Economic Policy Research
135
International journal of production research
123
CESifo working papers
116
Journal of business research : JBR
114
Operations research
114
Manufacturing & service operations management : M & SOM
111
Transportation research / E : an international journal
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Discussion papers / CEPR
102
Journal of retailing and consumer services
97
Production and operations management : an international journal of the Production and Operations Management Society
91
The journal of industrial economics
85
Energy economics
81
Omega : the international journal of management science
80
The American economic review
80
International journal of hospitality management
75
The Rand journal of economics
75
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
73
Discussion paper
70
Journal of economics & management strategy : JEMS
68
Review of industrial organization : RIO
65
Applied economics
64
Journal of retailing
61
Journal of economic behavior & organization : JEBO
60
Production and operations management : the flagship research journal of the Production and Operations Management Society
58
Discussion paper / Tinbergen Institute
57
Working paper
55
Journal of air transport management
53
European economic review : EER
52
The journal of product & brand management
52
SpringerLink / Bücher
51
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Source
All
ECONIS (ZBW)
19,024
Other ZBW resources
72
RePEc
10
EconStor
4
BASE
2
Showing
1
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10
of
19,112
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date (oldest first)
1
Why customers intend to use express delivery services
Setiyawati, Sri
;
Haryanto, Budhi
- In:
Inventi impact: supply chain & logistics
(
2017
)
2
,
pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
Saved in:
2
The impacts of store price image and brand image on repurchase intention with customer satisfaction as mediation : a study on Transmart Mx Mall Malang
Lucky, Octhavian Sukmartha
;
Aisjah, Siti
;
Ningrum, …
-
2023
Persistent link: https://www.econbiz.de/10014281625
Saved in:
3
Making sense of brand : how customer experience leads to brand image and price premium?
Renani, Effat Sadat Mahboobi
;
Aghdaie, Fathollah Amiri
; …
- In:
International journal of business excellence : IJBEX
33
(
2024
)
4
,
pp. 507-522
Persistent link: https://www.econbiz.de/10015062234
Saved in:
4
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
5
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
6
Design for synergy with brand or price information
Chitturi, Ravindra
;
Chitturi, Pallavi
;
Raghavarao, Damaraju
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 679-697
Persistent link: https://www.econbiz.de/10003990414
Saved in:
7
The price facade : symbolic and behavioral price cues in service environments
Verhoeven, Joost W. M.
;
Rompay, Thomas J. L. van
;
Pruyn, Ad
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10003875841
Saved in:
8
"Cult" wine?
Horowitz, David Mark
- In:
Journal of food products marketing
18
(
2012
)
1
,
pp. 50-64
Persistent link: https://www.econbiz.de/10009509749
Saved in:
9
Consumers' perceived brand aspiration and its impact on intention to pay price premium : moderating role of brand jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
Saved in:
10
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
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