Narrow search
Showing 1 - 10 of 18,853
Cover Image
Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan; Bondesson, Niklas Vestman; Johansson, Ulf - In: The journal of product & brand management 23 (2014) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Cover Image
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun; Gruca, Thomas S.; Rego, Lopo L. - In: Marketing accountability for marketing and …, (pp. 75-109). 2021
Persistent link: https://www.econbiz.de/10012653809
Cover Image
Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future. … topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the …
Persistent link: https://www.econbiz.de/10014478777
Cover Image
Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
Cover Image
A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
Cover Image
The influence of price and brand on the purchasing intensions of Arab women : an empirical study
Sakkthivel, A. M.; Ahmed, Gouher; Amponsah, Christian Tabi - In: International journal of business innovation and … 28 (2022) 2, pp. 141-161
Persistent link: https://www.econbiz.de/10013253134
Cover Image
Is the simple price premium that simple?
Shi, Yuying - In: Review of marketing science 16 (2018) 1, pp. 25-47
Persistent link: https://www.econbiz.de/10012026891
Cover Image
Effect of price and brand on common platform appliance failure
Baker, Nathan; Badar, M. Affan - In: Asia-Pacific journal of management research and … 11 (2015) 4, pp. 296-304
Persistent link: https://www.econbiz.de/10011446577
Cover Image
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
Cover Image
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359