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~subject:"Produktentwicklung"
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Produktentwicklung
Innovation
34
Innovation management
32
Innovationsmanagement
32
Social Web
29
Social web
29
Customer integration
20
Kundenintegration
20
Crowdsourcing
18
Consumer behaviour
15
Konsumentenverhalten
15
New product development
13
Beziehungsmarketing
10
Brand management
10
Markenführung
10
Relationship marketing
10
Creativity
9
Kreativität
9
Open Innovation
8
Open innovation
8
Deutschland
7
Germany
7
Brand image
5
Internet marketing
5
Markenimage
5
Online-Marketing
5
USA
5
United States
5
Brand
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenartikel
4
Viral marketing
4
Virales Marketing
4
crowdsourcing
4
Co-creation
3
Innovation diffusion
3
Innovationsdiffusion
3
Innovationswettbewerb
3
Market research
3
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2
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Article
13
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Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
2
Book section
2
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All
English
12
German
1
Author
All
Füller, Johann
13
Matzler, Kurt
7
Hautz, Julia
2
Hutter, Katja
2
Mühlbacher, Hans
2
Anschober, Markus
1
Baum, Daniela
1
Bilgram, Volker
1
Faullant, Rita
1
Grabher, Christopher
1
Hippel, Eric von
1
Huber, Jürgen
1
Huber, Lorraine
1
Jawecki, Gregor
1
Kohler, Thomas
1
Lenz, Annett
1
Mooradian, Todd A.
1
Pirker, Clemens
1
Schroll, Roland
1
Spann, Martin
1
Stieger, Daniel
1
Thürridl, Carina
1
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Journal of management information systems : JMIS
2
Creativity and innovation management
1
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business strategy
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Problems and perspectives in management : PPM ; international research journal
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Revolutionizing innovation : users, communities, and open innovation
1
The journal of product & brand management
1
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ECONIS (ZBW)
13
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1
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10
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13
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date (oldest first)
1
Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann
;
Matzler, Kurt
;
Hutter, Katja
;
Hautz, Julia
- In:
Creativity and innovation management
21
(
2012
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
Saved in:
2
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
3
The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10014547643
Saved in:
4
The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
5
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
6
HYVE : Entwicklung von Plattformen für erfolgreiches Crowdsourcing
Füller, Johann
;
Pirker, Clemens
;
Lenz, Annett
- In:
Crowdsourcing : Innovationsmanagement mit …
,
(pp. 129-145)
.
2010
Persistent link: https://www.econbiz.de/10008664262
Saved in:
7
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
8
Avatar-based innovation : how avatars experience co-creation projects in second life
Matzler, Kurt
;
Füller, Johann
;
Kohler, Thomas
; …
- In:
Problems and perspectives in management : PPM ; …
9
(
2011
)
2
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009230666
Saved in:
9
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
10
Unlocking laggard markets : innovation without high tech
Matzler, Kurt
;
Mooradian, Todd A.
;
Füller, Johann
; …
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 19-25
Persistent link: https://www.econbiz.de/10010385668
Saved in:
1
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