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~subject:"Produktqualität"
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Produktqualität
Marketing
102
Marketingmanagement
59
Marketing management
58
Marktforschung
53
USA
43
Marketingtheorie
41
Consumer behaviour
38
Konsumentenverhalten
38
United States
38
Marketing theory
37
Vereinigte Staaten
32
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30
Absatz
27
Theorie
26
Theory
26
Dienstleistung
18
Beziehungsmarketing
17
Relationship marketing
17
Kongress
16
Verkauf
16
Selling
15
Internationales Marketing
13
Service quality
13
Dienstleistungsmarketing
12
Dienstleistungsqualität
12
Services marketing
12
Welt
12
Werbung
12
World
12
Einzelhandel
11
Corporate Social Responsibility
10
Corporate social responsibility
10
International marketing
10
Product quality
10
Verbraucher
10
Dienstleistungssektor
9
Internet marketing
9
Online-Marketing
9
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8
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8
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Berry, Leonard L.
9
Parasuraman, A.
7
Zeithaml, Valarie A.
5
Bennett, David R.
1
Brown, Carter W.
1
Dikec, Altay
1
Parish, Janet Turner
1
Rastalsky, Hartmut J. H.
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American Marketing Association
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Marketing Research Congress <44, 1991, Luxembourg>
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Business horizons
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Journal of retailing
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Marketing-mix strategies - product strategy and promotion strategy
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
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ECONIS (ZBW)
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"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
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2
Delivering quality service : balancing customer perceptions and expectations
Zeithaml, Valarie A.
;
Parasuraman, A.
;
Berry, Leonard L.
-
1990
Persistent link: https://www.econbiz.de/10000083054
Saved in:
3
Service quality : a profit strategy for financial institutions
Berry, Leonard L.
;
Bennett, David R.
;
Brown, Carter W.
-
1989
Persistent link: https://www.econbiz.de/10000795184
Saved in:
4
Quality counts in services, too
Berry, Leonard L.
- In:
Business horizons
28
(
1985
)
3
,
pp. 44-52
Persistent link: https://www.econbiz.de/10001024886
Saved in:
5
SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality
Parasuraman, A.
- In:
Journal of retailing
64
(
1988
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10001056853
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6
Communication and control processes in the delivery of service quality
Zeithaml, Valarie A.
- In:
Journal of marketing
52
(
1988
)
2
,
pp. 35-48
Persistent link: https://www.econbiz.de/10001055294
Saved in:
7
Communication and control processes in the delivery of service quality
Zeithaml, Valerie A.
;
Berry, Leonard L.
;
Parasuraman, A.
-
2009
Persistent link: https://www.econbiz.de/10003836350
Saved in:
8
Creating value through quality service
Berry, Leonard L.
;
Parish, Janet Turner
;
Dikec, Altay
- In:
Organizational dynamics : a quarterly review of …
49
(
2020
)
3
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012290779
Saved in:
9
Service-Marketing : [Wettbewerbsvorsprung durch erstklassige Qualität]
Berry, Leonard L.
-
1992
Persistent link: https://www.econbiz.de/10000336291
Saved in:
10
Qualitätsservice : was Ihre Kunden erwarten - was Sie leisten müssen
Zeithaml, Valarie A.
;
Parasuraman, A.
;
Berry, Leonard L.
-
1992
Persistent link: https://www.econbiz.de/10009700995
Saved in:
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