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Sport team brand-equity index : a new measurement
Yousaf, Anish; Gupta, Anil; Mishra, Abhishek - In: Journal of Indian business research 9 (2017) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10011761673
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Like it but do not comment : manipulating the engagement of sports fans in social media
Agrawal, Anand; Gupta, Anil; Yousaf, Anish - In: International journal of sport management and marketing … 18 (2018) 4, pp. 340-356
Persistent link: https://www.econbiz.de/10011948445
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Revisiting spectator-based sports team reputation : strategic implications for team managers
Yousaf, Anish; Bashir, Makhmoor; Mishra, Abhishek - In: Corporate reputation review : an international journal 23 (2020) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10012296117
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An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
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Indian Premier League and team brand building : validating the spectator-based brand equity model in context of television viewers
Naik, Anush Yousaf; Gupta, Anil - In: Metamorphosis : a journal of management research 11 (2012) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10009693828