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Walsh, Patrick
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
1
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ECONIS (ZBW)
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1
Agenda-setting in minor league hockey : a strategic justification and practical guide
Clavio, Galen
;
Miloch, Kimberly S.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10003816847
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2
Sport pro = Twitter pro? : how soccer stars use Twitter at the height of their career
Grimmer, Christoph G.
;
Clavio, Galen
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 161-183
Persistent link: https://www.econbiz.de/10012059508
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3
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
4
Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick
;
Chien, Chih-I. James
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
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5
Development of a brand extension decision-making model for professional sport teams
Walsh, Patrick
;
Lee, Seungbum
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
4
,
pp. 232-242
Persistent link: https://www.econbiz.de/10009710125
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6
Brand associations in the fitness segment of the sports industry in the United States : extending spectator sports branding conceptualisations and dimensions to participatory
Williams, Antonio S.
;
Pedersen, Paul M.
;
Walsh, Patrick
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10009685014
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7
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
Saved in:
8
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
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