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~subject:"Profisport"
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Profisport
Sponsorship
1,843
Sponsoring
1,773
Kommerzialisierung
1,450
Commercialization
1,446
Deutschland
565
Germany
547
Sports marketing
450
Sportmarketing
443
Sport
378
Sports
356
Consumer behaviour
332
Konsumentenverhalten
318
University research
288
Universitäre Forschung
288
Innovation
276
Forschungskooperation
267
Research collaboration
267
USA
249
Professional sports
246
United States
241
Sportveranstaltung
226
Sport event
225
Fußball
221
Hochschule
220
Football
219
Technology transfer
219
Technologietransfer
216
Werbewirkung
213
Advertising effects
212
Higher education institution
210
Business start-up
202
Unternehmensgründung
202
Brand management
196
Markenführung
190
sponsorship
185
Brand image
172
Markenimage
167
Marketing management
162
Marketingmanagement
161
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103
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25
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158
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88
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150
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150
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21
Graue Literatur
15
Non-commercial literature
15
Collection of articles of several authors
14
Sammelwerk
14
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13
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11
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9
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9
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9
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9
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8
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8
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3
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3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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English
183
German
61
French
1
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1
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1
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Woisetschläger, David
7
Koronios, Konstantinos
6
Biscaia, Rui
5
Cornwell, T. Bettina
5
Nufer, Gerd
5
Backhaus, Christof
4
Breuer, Markus
4
Bühler, André W.
4
Dreisbach, Jan
4
Görlich, Daniel
4
Jensen, Jonathan A.
4
Bouchet, Adrien
3
Dalakas, Vassilis
3
Dimitropoulos, Panagiotis
3
Ntasis, Lazaros
3
O'Reilly, Norm
3
Papadimitriou, Dimitra
3
Walkup, Brian R.
3
Weeks, Clinton S.
3
Alexandris, Kostas
2
Amanpreet Singh
2
Bruhn, Manfred
2
Chen, Chen-Yueh
2
Cheng, Julian Ming Sung
2
Chien, P. Monica
2
Chmykhov, Alexey
2
Cobbs, Joe
2
Correia, Abel
2
DeGaris, Larry
2
Dietl, Helmut
2
Doellman, Thomas W.
2
Duffner, Tobias
2
Eddy, Terry
2
Ferrand, Alain
2
Fiedler, Dominik
2
Fischer, Christoph
2
Franck, Egon
2
Galli, Albert
2
Gee, Sarah
2
Grohs, Reinhard
2
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Springer Fachmedien Wiesbaden
4
Technische Universität Braunschweig
2
Athens Institute for Education and Research
1
Bucerius Law School
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
1
Friedrich-Schiller-Universität Jena
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Nomos Verlagsgesellschaft
1
PapyRossa-Verlags-GmbH und Co. KG <Köln>
1
Technische Universität Dortmund / Juniorprofessur für Dienstleistungsmanagement
1
Universität Leipzig
1
Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik
1
utzverlag
1
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Published in...
All
International journal of sport management and marketing : IJSMM
18
International journal of sports marketing & sponsorship
18
Journal of sport management : the official journal of the North American Society of Sport Management
17
European Sport management quarterly : ESMQ
12
Sport management review
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Springer eBook Collection
6
Journal of business research : JBR
5
Journal of strategic marketing
4
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Research
3
Sport, Business and Management : an international journal ; SBM
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Edition Sportökonomie, Sportmanagement
2
Event- und Impaktforschung
2
Journal for global business advancement : JGBA
2
Journal of business strategy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
KulturKommerz
2
Management-Reihe Corporate Social Responsibility
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Schriftenreihe Sportökonomie in Forschung und Praxis
2
Services marketing quarterly
2
Sport business insights
2
Working papers / Institute for Strategy and Business Economics, University of Zurich
2
A fondo
1
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Applied economics
1
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Avis et rapports du Conseil Économique et Social
1
Beiträge Sportökonomie, Sportmanagement
1
Brand Content : die Marke als Medienereignis
1
Corporate reputation review : an international journal
1
Diskussionsarbeit
1
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Source
All
ECONIS (ZBW)
246
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1
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246
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1
Understanding ethnographically athletes' perception and experience of
sponsorship
: the case of professional rock-climbing
Dumont, Guillaume
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 525-542
Persistent link: https://www.econbiz.de/10011607465
Saved in:
2
An examination of women's sport
sponsorship
: a case study of female Australian Rules football
Morgan, Ashlee
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1644-1666
Persistent link: https://www.econbiz.de/10012178655
Saved in:
3
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
4
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
5
Sponsorship
network portfolio of corporate partners in the National Basketball Association
Kim, Amy Chan Hyung
;
Lee, Hyun-Woo
;
Kim, Yu Kyoum
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011504173
Saved in:
6
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
7
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
8
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
9
Strategic sponsoring in professional sport : a review and conceptualization
Demir, Robert
;
Söderman, Sten
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
3
,
pp. 271-300
Persistent link: https://www.econbiz.de/10011407110
Saved in:
10
The simultaneous
sponsorship
of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
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