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~subject:"Programming"
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Programming
Werbungsmittel
343
Werbung
59
Deutschland
53
Vereinigte Staaten
43
Werbungsbetrieb
38
Advertising
30
Großbritannien
22
Werbewirkung
16
Werbungsforschung
16
Werbungsunternehmung
15
Advertising effects
14
Werbeträger
14
Internet marketing
12
Online-Marketing
12
Marktforschung
11
Rundfunkwerbung
10
Werbungspsychologie
10
Advertising media
7
Media industries
7
Mediensektor
7
UdSSR
7
Absatzpolitik
6
Absatztechnik
6
Marktpsychologie
6
Plakat
6
Rundfunk
6
Target group
6
Verbraucher
6
Zeitungsanzeige
6
Zielgruppe
6
Communication media
5
Kommunikation
5
Kommunikationsmedien
5
Massenunterrichtung
5
Meinungspflege
5
Schweiz
5
Werbeplanung
5
Advertising planning
4
Elektronik
4
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6
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6
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Brown, Douglas B.
1
Duncan, Calvin P.
1
Gensch, Dennis H.
1
Kaplan, Robert S.
1
Keown, Arthur J.
1
Kluyver, Cornelis A. de
1
Little, John D. C.
1
Lodish, Leonard M.
1
Shocker, Allan D.
1
Warshaw, Martin R.
1
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Published in...
All
Journal of advertising research
2
Journal of marketing research : JMR
2
Decision sciences : DS
1
Industrial management review : IMR
1
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ECONIS (ZBW)
6
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1
Computer models in advertising media selection
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
5
(
1968
)
4
,
pp. 414-424
Persistent link: https://www.econbiz.de/10002228423
Saved in:
2
Integer goal programming in advertising media selection
Keown, Arthur J.
;
Duncan, Calvin P.
- In:
Decision sciences : DS
10
(
1979
)
4
,
pp. 577-592
Persistent link: https://www.econbiz.de/10002211987
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3
Hard and soft constraints in media scheduling
Kluyver, Cornelis A. de
- In:
Journal of advertising research
18
(
1978
)
3
,
pp. 27-31
Persistent link: https://www.econbiz.de/10002225358
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4
Discount effects on media plans
Kaplan, Robert S.
;
Shocker, Allan D.
- In:
Journal of advertising research
11
(
1971
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002190826
Saved in:
5
A media selection model and its optimization by dynamic programming
Little, John D. C.
;
Lodish, Leonard M.
- In:
Industrial management review : IMR
8
(
1966
)
1
,
pp. 15-23
Persistent link: https://www.econbiz.de/10002378836
Saved in:
6
Media selection by linear programming
Brown, Douglas B.
;
Warshaw, Martin R.
- In:
Journal of marketing research : JMR
2
(
1965
)
1
,
pp. 83-88
Persistent link: https://www.econbiz.de/10001953835
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