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Computer models in advertising media selection
Gensch, Dennis H. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 414-424
Persistent link: https://www.econbiz.de/10002228423
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Integer goal programming in advertising media selection
Keown, Arthur J.; Duncan, Calvin P. - In: Decision sciences : DS 10 (1979) 4, pp. 577-592
Persistent link: https://www.econbiz.de/10002211987
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Hard and soft constraints in media scheduling
Kluyver, Cornelis A. de - In: Journal of advertising research 18 (1978) 3, pp. 27-31
Persistent link: https://www.econbiz.de/10002225358
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Discount effects on media plans
Kaplan, Robert S.; Shocker, Allan D. - In: Journal of advertising research 11 (1971) 3, pp. 37-43
Persistent link: https://www.econbiz.de/10002190826
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A media selection model and its optimization by dynamic programming
Little, John D. C.; Lodish, Leonard M. - In: Industrial management review : IMR 8 (1966) 1, pp. 15-23
Persistent link: https://www.econbiz.de/10002378836
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Media selection by linear programming
Brown, Douglas B.; Warshaw, Martin R. - In: Journal of marketing research : JMR 2 (1965) 1, pp. 83-88
Persistent link: https://www.econbiz.de/10001953835