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Emolionen in der Werbung : Zum Einfluß d. redaklionellen Umfelds auf d. Werbewirkung in Print-Medien
Kirchler, Erich; Kapfer, Josef - In: Jahrbuch der Absatz- und Verbrauchsforschung 33 (1987) 4, pp. 379-395
Persistent link: https://www.econbiz.de/10003602395
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Zigarettenwerbung und Zigarettenkonsum : eine psychologische Studie
Bergler, Reinhold - 1979
Persistent link: https://www.econbiz.de/10003999281
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The age of manipulation : the con in confidence, the sin in sincere
Key, Wilson Bryan - 1989 - 1. ed.
Persistent link: https://www.econbiz.de/10004085948
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Values, lifestyles, and psychographics
Kahle, Lynn R. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004347392
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Psychological processes and advertising effects : theory, research, and applications ; [papers ... presented at the Second Annual Conference on Advertising and Consumer Psychology...
Alwitt, Linda F. (contributor) - In: Advertising and consumer psychology : selected papers … 2] (1985)
Persistent link: https://www.econbiz.de/10004665433
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Advertising exposure, memory, and choice
Mitchell, Andrew Alexander (contributor) - 1993
Persistent link: https://www.econbiz.de/10004162858
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Mind to mind marketing : communicating with 21st-century customers
Alder, Harry - 2001
Persistent link: https://www.econbiz.de/10004749018
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The psychology of entertainment media : blurring the lines between entertainment and persuasion
Shrum, L. J. (contributor) - 2004
Persistent link: https://www.econbiz.de/10004735215
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I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob - 2008
Persistent link: https://www.econbiz.de/10004921608