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~subject:"Psychology of advertising"
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Leica in der Werbung : 1925 -...
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Psychology of advertising
Werbung
13,781
Advertising
9,715
Werbewirkung
3,751
Advertising effects
3,697
Konsumentenverhalten
2,838
Consumer behaviour
2,832
Online-Marketing
1,764
Internet marketing
1,759
Theorie
1,361
Theory
1,330
Deutschland
923
USA
906
Marketing
787
United States
756
Markenführung
725
Brand management
721
advertising
641
Marketingmanagement
633
Marketing management
614
Social Web
538
Social web
537
Germany
472
Preismanagement
457
Pricing strategy
457
Markenimage
445
Brand image
433
Markenartikel
419
Wettbewerb
398
Zielgruppe
346
Brand
337
Target group
333
Werbewirtschaft
313
Werbepsychologie
297
Competition
296
Öffentlichkeitsarbeit
283
Advertising industry
277
Vereinigte Staaten
276
Spieltheorie
269
Internet
268
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Online availability
All
Undetermined
72
Free
19
Type of publication
All
Article
165
Book / Working Paper
101
Journal
2
Type of publication (narrower categories)
All
Article in journal
136
Aufsatz in Zeitschrift
136
Aufsatz im Buch
29
Book section
29
Hochschulschrift
22
Thesis
17
Collection of articles of several authors
14
Sammelwerk
14
Graue Literatur
13
Non-commercial literature
13
Bibliografie enthalten
11
Bibliography included
11
Konferenzschrift
8
Arbeitspapier
7
Working Paper
7
Conference proceedings
6
Lehrbuch
6
Textbook
6
Aufsatzsammlung
5
Conference paper
2
Konferenzbeitrag
2
Bibliografie
1
Collection of articles written by one author
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
Quelle
1
Reprint
1
Rezension
1
Sammlung
1
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Language
All
English
222
German
41
French
3
Polish
1
Russian
1
Author
All
Esch, Franz-Rudolf
7
Kroeber-Riel, Werner
5
Mullainathan, Sendhil
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Allen, Chris T.
3
Fennis, Bob Michaël
3
Kardes, Frank R.
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Yilmaz, Recep
3
Yoon, Sukki
3
Ambler, Tim
2
Cauberghe, Veroline
2
Chang, Chingching
2
Choi, Miju
2
Choi, Youngjoon
2
Choi, Yung Kyun
2
Cornelis, Erlinde
2
Dodoo, Naa Amponsah
2
Eisend, Martin
2
Haley, Eric
2
Hansen, Flemming
2
Herr, Paul M.
2
Hujber, Tanja
2
Kim, Kacy K.
2
Kim, Yeonshin
2
Kyrousi, Antigone G.
2
Lee, Wei-Na
2
Lemennicier, Bertrand
2
Madden, Thomas Justin
2
Maillard, Olivier
2
Mattila, Anna S.
2
McQuarrie, Edward F.
2
Naderer, Brigitte
2
Noel, Hayden
2
Oh, Sangdo
2
Panigyrakis, George G.
2
Puntoni, Stefano
2
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Institution
All
Springer Fachmedien Wiesbaden
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
7
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Europäische Hochschulschriften / 5
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
Marketing and consumer psychology series
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Konsum und Verhalten
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
1
Advances in advertising research
1
Advertising and consumer psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Beiträge zum Produkt-Marketing
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Forschungsbeiträge
1
Breaking new ground in theory and practice
1
Contemporary cultural studies
1
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Source
All
ECONIS (ZBW)
268
Showing
1
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of
268
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1
Swines and sweaters : a semiotic analysis of the Benetton print campaign in 1992
Aslama, Minna
-
1994
Persistent link: https://www.econbiz.de/10000893456
Saved in:
2
The persuasive effect of volunteering negative information in advertising
Swanson, Lauren A.
-
1983
Persistent link: https://www.econbiz.de/10000734132
Saved in:
3
Interkulturelle
Werbung
Müller, Wendelin G.
-
1997
Persistent link: https://www.econbiz.de/10000601080
Saved in:
4
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
5
Successful direct mail advertising and selling
Stone, Robert
-
1955
Persistent link: https://www.econbiz.de/10000328721
Saved in:
6
Psychological processes and advertising effects : theory, research, and applications
Alwitt, Linda F.
(
ed.
);
Mitchell, Andrew A.
(
ed.
)
-
1985
Persistent link: https://www.econbiz.de/10000687884
Saved in:
7
Advertising and its mental laws
Adams, Henry F.
-
1985
-
Reprint, orig. publ. New York 1916
Persistent link: https://www.econbiz.de/10000694423
Saved in:
8
Advertising and selling
Hollingworth, Harry L.
-
1985
-
Reprint, orig. publ. New York 1913
Persistent link: https://www.econbiz.de/10000697050
Saved in:
9
The theory of advertising
Scott, Walter Dill
-
1985
-
Reprint, orig. publ. Boston 1903
Persistent link: https://www.econbiz.de/10000702284
Saved in:
10
The codes of advertising : fetishism and the political economy of meaning in the consumer society
Jhally, Sut
-
1987
Persistent link: https://www.econbiz.de/10000702319
Saved in:
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