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Public relations
Brand management
89
Markenführung
89
Consumer behaviour
74
Konsumentenverhalten
74
Corporate reputation
50
Firmenimage
50
Brand image
36
Markenimage
36
Unternehmenskultur
29
Corporate culture
27
Beziehungsmarketing
26
Marketing management
26
Marketingmanagement
26
Relationship marketing
26
Marketing
25
Theory
25
Öffentlichkeitsarbeit
24
Theorie
23
USA
23
United States
23
Brand
22
Markenartikel
21
Brand architecture
20
Markenarchitektur
20
Tourism
20
Innovation
17
Lieferantenmanagement
16
Supplier relationship management
16
Reputation
15
Unternehmenserfolg
15
Welt
15
World
15
Firm performance
14
Strategisches Management
14
Customer satisfaction
13
Strategic management
13
Corporate social responsibility
12
Kundenzufriedenheit
12
Tourismus
12
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20
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5
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Article in journal
22
Aufsatz in Zeitschrift
22
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
Bibliographie
1
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English
25
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Melewar, T. C.
25
Bang, Nguyen
8
Foroudi, Pantea
7
Dennis, Charles
5
Ageeva, Elena
2
Bartholmé, Roland H.
2
Devereux, Luke
2
Dinnie, Keith
2
Gupta, Suraksha
2
Kitchen, Philip J.
2
Sharifah Faridah Syed Alwi
2
Willi, Christine Hallier
2
Bodoh, Jim
1
Broderick, Amanda J.
1
Chen, Chen-Chu
1
Chen, Chen-Chu Matilda
1
Chen, Cheng-Hao Steve
1
Foroudi, Mohammad Mahdi
1
Gambetti, Rossella C.
1
Han, Sung Ho
1
Hussain, Shahzeb
1
Japutra, Arnold
1
Jin, Zhongqi
1
Karaosmanoglu, Elif
1
Lange, Thomas
1
Martin, Kelly D.
1
Navare, Jyoti
1
Pascaru, Olga
1
Priporas, Constantinos Vasilios
1
Shaalan, Ahmed
1
Skinner, Heather
1
Tourky, Marwa
1
Tran, Mai An
1
Yu, Xiaoyu
1
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Journal of business research : JBR
4
Journal of marketing communications
3
Qualitative market research : an international journal
3
The marketing review
3
International studies of management and organization
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
1
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Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
2
Corporate communications, identity and image : a research agenda
Karaosmanoglu, Elif
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10003458931
Saved in:
3
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
4
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
5
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
6
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
7
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
8
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
9
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
10
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
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