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Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective

Seizov, Ognyan; Wulf, Alexander J. - In: Journal of international consumer marketing 33 (2021) 2, pp. 159-177

Persistent link: https://www.econbiz.de/10012483608

Eisenmann, Thomas R.; Jain, Amit - 2014

In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and advertisers. The case describes the...

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The influence of online media and social media on mass communication with communication technology as intervening variables

Hafizah - In: Business and Economic Research : BER 8 (2018) 1, pp. 51-67

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Consumer relevant online communication channels in Czech Republic in the consumer goods category

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Word of mouth behavior and online activity : a study of on/off line communication strategy and online business

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Revisiting trust in the digital era : the interplay of online trust and online dialogic communication from the practitioners' perspective

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The impact of company-generated posts with crisis-related content on online engagement behavior

Kleer, Nicola; Kunz, Reinhard - In: Journal of business research : JBR 164 (2023), pp. 1-14

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Reducing resistance to sponsorship disclosure : the role of experiential versus material posts

Shuqair, Saleh; Viglia, Giampaolo; Pinto, Diego Costa; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 959-973

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Media messages

Allard, M. June - In: Understanding and managing diversity : readings, cases, …, (pp. 242-252). 2009

Persistent link: https://www.econbiz.de/10003733515

Media messages

Allard, M. June - In: Understanding and managing diversity : readings, cases, …, (pp. 197-206). 2005

Persistent link: https://www.econbiz.de/10002417946

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