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~subject:"Relationship marketing"
~subject:"Social Web"
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Relationship marketing
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Han, Heesup
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Journal of retailing and consumer services
579
Journal of business research : JBR
524
International journal of hospitality management
189
The journal of product & brand management
130
The journal of services marketing
124
The journal of brand management : an international journal
118
International journal of internet marketing and advertising : IJIMA
113
Psychology & marketing
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Cogent business & management
100
Journal of travel and tourism marketing
96
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95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Journal of the Academy of Marketing Science
90
Journal of hospitality marketing & management
89
International journal of contemporary hospitality management
87
Technological forecasting & social change : an international journal
85
Asia Pacific journal of marketing and logistics
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Journal of strategic marketing
81
Journal of marketing
78
The service industries journal
71
International journal of electronic marketing and retailing : IJEMR
70
Journal of promotion management : innovations in planning and applied research
70
Tourism management : research, policies, practice
70
Journal of retailing
69
Marketing intelligence & planning
69
European journal of marketing : EJM
67
Journal of internet commerce
67
Industrial marketing management : the international journal for industrial and high-tech firms
65
International journal of consumer studies
65
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
Journal of marketing communications
65
SpringerLink / Bücher
65
The international review of retail, distribution and consumer research
60
Journal of service management
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of marketing management : MM
55
Services marketing quarterly
53
International journal of retail & distribution management
52
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ECONIS (ZBW)
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Other ZBW resources
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EconStor
3
USB Cologne (EcoSocSci)
3
BASE
1
OLC EcoSci
1
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1
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
2
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
3
Corporate branding, emotional attachment and
brand
loyalty : the case of luxury
fashion
branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
4
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
5
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
6
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
7
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
8
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
9
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
10
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
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