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~subject:"Relationship marketing"
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Relationship marketing
Strategisches Management
40,007
Strategic management
33,754
Brand management
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Markenführung
17,086
Öffentlichkeitsarbeit
9,840
Public relations
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USA
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Social Web
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United States
3,574
Firm performance
3,513
Beziehungsmarketing
3,329
Kommunikationsmedien
3,216
Communication media
3,213
Corporate Social Responsibility
3,036
Corporate social responsibility
3,006
Organizational change
2,982
Organisatorischer Wandel
2,931
Marketingmanagement
2,923
Marketing management
2,865
Multinationales Unternehmen
2,828
Unternehmen
2,711
Transnational corporation
2,609
Innovationsmanagement
2,571
Innovation
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Marketing
2,524
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2,476
Internet marketing
2,393
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Loureiro, Sandra Maria Correia
24
Hollebeek, Linda D.
16
Khan, Imran
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Veloutsou, Cleopatra
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Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Bruhn, Manfred
11
Fournier, Susan
11
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Burmann, Christoph
10
Guzman, Francisco
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Vrontis, Demetris
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Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
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Huber, Frank
9
Kunkel, Thilo
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Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
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Theobald, Elke
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Augusto, Mário Gomes
7
Back, Ki-Joon
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Casidy, Riza
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Ekinci, Yuksel
7
Fatma, Mobin
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Iglesias, Oriol
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Kaushik, Arun Kumar
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Kim, Jinkyung Jenny
7
Leckie, Civilai
7
Riekhof, Hans-Christian
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Roy, Sanjit
7
Schultz, Don E.
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Sreejesh, S.
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Erasmus Research Institute of Management
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Harvard Graduate School of Business Administration
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Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Information Resources Management Association
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Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Weltwirtschaft
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Leibniz-Fachhochschule
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Manz'sche Verlags- und Universitätsbuchhandlung
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Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
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Marketing-Centrum <Münster (Westf)>
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Münchener Marketing-Symposium <27, 2001, München>
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Norddeutscher Bankentag <13, 2013, Lüneburg>
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Roland Berger Strategy Consultants
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
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Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Stuttgarter Controller-Forum <14, 2000, Stuttgart>
1
Technische Universität Chemnitz
1
Tectum Verlag
1
USA / General Accounting Office
1
UVK Verlag
1
Universität Hannover / Institut für Marketing & Management
1
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Journal of business research : JBR
152
Journal of retailing and consumer services
106
The journal of product & brand management
99
The journal of brand management : an international journal
89
International journal of hospitality management
44
SpringerLink / Bücher
41
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of strategic marketing
35
Cogent business & management
29
Psychology & marketing
29
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
27
Journal of promotion management : innovations in planning and applied research
26
European journal of marketing : EJM
23
International journal of contemporary hospitality management
21
The journal of business & industrial marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
Journal of travel and tourism marketing
18
The journal of services marketing
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing communications
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Business horizons
16
European journal of marketing
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of marketing
15
Journal of the Academy of Marketing Science
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
The journal of consumer marketing
14
Tourism management : research, policies, practice
14
Journal of marketing analytics : JMA
13
Journal of marketing management : MM
13
Journal of service management
13
Gabler Edition Wissenschaft
12
Global business review
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of internet commerce
12
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ECONIS (ZBW)
3,322
Other ZBW resources
12
BASE
1
USB Cologne (EcoSocSci)
1
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This blog brought to you by ... exploring blogger perceptions of a product endorsement policy and reviews
Walden, Justin
;
Bortree, Denise Sevick
;
DiStaso, Marcia W.
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10011448039
Saved in:
2
Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
Saved in:
3
Relationship norms and media gratification in relational brand communication
Simon, Françoise
- In:
Journal of business research : JBR
79
(
2017
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011745102
Saved in:
4
Naked Conversations (Robert Scoble, Shel Israel)
Schlüter, Karin
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 77-90)
.
2010
Persistent link: https://www.econbiz.de/10008771536
Saved in:
5
CRM in a Web 2.0 world : using corporate blogs for campaign management
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10009268809
Saved in:
6
Groundswell : winning in a world transformed by social technologies
Li, Charlene
;
Bernoff, Josh
-
2008
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10009236246
Saved in:
7
How global airports engage social media users : a study of Facebook use and its role in stakeholder communication
Walanchalee Wattanacharoensil
;
Schuckert, Markus
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 656-676
Persistent link: https://www.econbiz.de/10011386965
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8
Social media : communication strategies, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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9
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
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10
Social media management : exploring Facebook engagement among high-asset foundations
Maxwell, Sarah P.
;
Carboni, Julia L.
- In:
Nonprofit management & leadership
27
(
2016
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10011637047
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