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Consumer response to and choice of customized versus standardized systems

Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227

Persistent link: https://www.econbiz.de/10003885207

Toward further understanding the market-sensing capability-value creation relationship

Bharadwaj, Neeraj; Dong, Yuexiao - In: The journal of product innovation management : an … 31 (2014) 4, pp. 799-813

Persistent link: https://www.econbiz.de/10010375873

Consumer Response to and Choice of Customized versus Standardized Systems

Bharadwaj, Neeraj; Reczek, Rebecca Walker; Ter … - 2009

Recent research on customization suggests that a need exists to examine conditions under which selling customized versus non-customized offerings will be more beneficial to vendors. To this end, this paper empirically evaluates consumer response to and choice of customized systems (offerings...

Persistent link: https://www.econbiz.de/10014046517

Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues

Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013

Persistent link: https://www.econbiz.de/10011440069

Enhancing customer engagement through consciousness

Ghrewal, Dhruv; Roggeveen, Anne L.; Sisodia, Rajendra; … - In: Journal of retailing 93 (2017) 1, pp. 55-64

Persistent link: https://www.econbiz.de/10011704690

Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies

Roggeveen, Anne L.; Grewal, Dhruv; Karsberg, John; … - In: Journal of retailing 97 (2021) 1, pp. 81-98

Persistent link: https://www.econbiz.de/10012514575

Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings

Grewal, Dhruv; Kroschke, Mirja; Mende, Martin; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 9-25

Persistent link: https://www.econbiz.de/10012299803

The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience

Roggeveen, Anne L.; Grewal, Dhruv; Schweiger, Elisa B. - In: Journal of retailing 96 (2020) 1, pp. 128-137

Persistent link: https://www.econbiz.de/10012295813

Complaint de-escalation strategies on social media

Herhausen, Dennis; Grewal, Lauren; Cummings, Krista Hill; … - In: Journal of marketing 87 (2023) 2, pp. 210-231

Persistent link: https://www.econbiz.de/10014245084

How in-store retail and service atmosphere create customer engagement

Schweiger, Elisa B.; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Handbook of research on customer engagement, (pp. 126-163). 2019

Persistent link: https://www.econbiz.de/10013163365