//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards an alternative logic f...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
Service-dominant logic
52
Service-Dominant Logic
49
Marketing theory
35
Marketingtheorie
34
Betriebliche Wertschöpfung
24
Value creation
24
Beziehungsmarketing
17
Dienstleistung
15
Dienstleistungsmarketing
13
Services
13
Services marketing
13
Customer integration
9
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Kundenintegration
9
Marketing management
8
Marketingmanagement
8
Theory
8
Innovation
7
Marketing
7
Theorie
6
service-dominant logic
6
Product
5
Produkt
5
Service ecosystems
5
USA
5
United States
5
Business network
4
Consumer behaviour
4
Ecosystems
4
Konsumentenverhalten
4
Lieferantenmanagement
4
S-D logic
4
Supplier relationship management
4
Systems theory
4
Unternehmensnetzwerk
4
Value co-creation
4
value cocreation
4
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
16
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
review-article
1
more ...
less ...
Language
All
English
18
Author
All
Vargo, Stephen L.
16
Lusch, Robert F.
8
Chen, Hong-mei
2
Chen, Qimei
2
Kazman, Rick
2
Akaka, Melissa Archpru
1
Chen, Hong-Mei
1
Flint, Daniel John
1
He, Yi
1
Merz, Michael A.
1
Pels, Jaqueline
1
more ...
less ...
Published in...
All
Journal of business market management : jbm
3
Journal of the Academy of Marketing Science
2
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
E-collaboration ; Vol. 3
1
Handbook of strategic e-business management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service research : JSR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of business & industrial marketing
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Other ZBW resources
1
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Rethinking social CRM design : a service-dominant logic perspective
Chen, Hong-mei
;
Vargo, Stephen L.
- In:
Handbook of strategic e-business management
,
(pp. 767-784)
.
2014
Persistent link: https://www.econbiz.de/10010234603
Saved in:
2
From high tech to high touch : the effects of perceived touch on online customers' intention to return
Chen, Hong-Mei
;
Chen, Qimei
;
Kazman, Rick
- In:
Consumer behavior, organizational development, and …
,
(pp. 30-50)
.
2009
Persistent link: https://www.econbiz.de/10003792572
Saved in:
3
The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment
Chen, Hong-mei
;
Chen, Qimei
;
Kazman, Rick
-
2009
Persistent link: https://www.econbiz.de/10003860458
Saved in:
4
Customer integration and value creation : paradigmatic traps and perspectives
Vargo, Stephen L.
- In:
Journal of service research : JSR
11
(
2008/09
)
2
,
pp. 211-215
Persistent link: https://www.econbiz.de/10003776187
Saved in:
5
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
6
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
Saved in:
7
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
8
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
9
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
10
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->