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~subject:"Relationship marketing"
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Relationship marketing
Service-dominant logic
52
Service-Dominant Logic
49
Marketing theory
35
Marketingtheorie
34
Betriebliche Wertschöpfung
24
Value creation
24
Beziehungsmarketing
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Dienstleistung
15
Dienstleistungsmarketing
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Services marketing
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Customer integration
9
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9
Institutionenökonomik
9
Institutions
9
Kundenintegration
9
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Marketingmanagement
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Marketing
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service-dominant logic
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Service ecosystems
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USA
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United States
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Consumer behaviour
4
Ecosystems
4
Konsumentenverhalten
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Lieferantenmanagement
4
S-D logic
4
Supplier relationship management
4
Systems theory
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Unternehmensnetzwerk
4
Value co-creation
4
value cocreation
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18
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Vargo, Stephen L.
16
Lusch, Robert F.
8
Chen, Hong-mei
2
Chen, Qimei
2
Kazman, Rick
2
Akaka, Melissa Archpru
1
Chen, Hong-Mei
1
Flint, Daniel John
1
He, Yi
1
Merz, Michael A.
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Journal of business market management : jbm
3
Journal of the Academy of Marketing Science
2
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
E-collaboration ; Vol. 3
1
Handbook of strategic e-business management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service research : JSR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of business & industrial marketing
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The journal of services marketing
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ECONIS (ZBW)
17
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Rethinking social CRM design : a service-dominant logic perspective
Chen, Hong-mei
;
Vargo, Stephen L.
- In:
Handbook of strategic e-business management
,
(pp. 767-784)
.
2014
Persistent link: https://www.econbiz.de/10010234603
Saved in:
2
From high tech to high touch : the effects of perceived touch on online customers' intention to return
Chen, Hong-Mei
;
Chen, Qimei
;
Kazman, Rick
- In:
Consumer behavior, organizational development, and …
,
(pp. 30-50)
.
2009
Persistent link: https://www.econbiz.de/10003792572
Saved in:
3
The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment
Chen, Hong-mei
;
Chen, Qimei
;
Kazman, Rick
-
2009
Persistent link: https://www.econbiz.de/10003860458
Saved in:
4
Customer integration and value creation : paradigmatic traps and perspectives
Vargo, Stephen L.
- In:
Journal of service research : JSR
11
(
2008/09
)
2
,
pp. 211-215
Persistent link: https://www.econbiz.de/10003776187
Saved in:
5
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
6
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
Saved in:
7
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
8
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
9
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
10
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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