Betriebswirtschaftslehre und Marketing I, Direktor des Institut für Marktorientierte Unternehmensführung (IMU) an der Universität Mannheim …

marketing and management." —James Heskett, Harvard Business School "The Handbook of Services Marketing and Management provides …, and perishability, call for management and marketing skills of a high order. This new Handbook belongs in the working … researchers and professionals–until now! The Handbook of Services Marketing and Management presents state-of-the-art perspectives …

authors present contributions from the world's leading experts on services marketing and management …