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~subject:"Relationship marketing"
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Relationship marketing
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Bruhn, Manfred
17
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17
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Terho, Harri
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8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
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Wilde, Klaus D.
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Fink, Klaus-J.
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Knittel, Christopher R.
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Payne, Adrian
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Quach, Sara
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Ratten, Vanessa
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Stango, Victor
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Econometrisch Instituut <Rotterdam>
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Freie Universität Berlin
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Fundacja Uniwersytetu Ekonomicznego w Krakowie
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Fördergesellschaft Marketing an der Universität Augsburg
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Helmut-Schmidt-Universität
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INSEAD
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INSEAD-Wharton Alliance Center for Global Research & Development
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Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
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Münchener Marketing-Symposium <23, 1997, München>
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National Bureau of Economic Research
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1
RWTH Aachen
1
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SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
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Wiley-VCH
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Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
46
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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RePEc
1
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1
Living with translucency - preparing for transparency
Kitchin, Tim
;
Thellusson, James
- In:
Corporate transparency : wie Unternehmen im …
,
(pp. 205-218)
.
2009
Persistent link: https://www.econbiz.de/10003889828
Saved in:
2
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
3
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
4
Strategisches Multi-Channel-Management & Social Media im CRM : Entwicklung einer ganzheitlichen Multi-Channel-Management-Strategie inklusive Social Media
Margraf, Sandra
-
2011
Persistent link: https://www.econbiz.de/10014009109
Saved in:
5
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
Saved in:
6
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Roberts-Lombard, Mornay
;
Maduku, Daniel K.
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
7
Mobile nudging : youth engagement with banking apps
Wijland, Roel
;
Hansen, Paul Colin
;
Gardezi, Fatima
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10011480853
Saved in:
8
Influencing customer's purchase intentions through firm participation in online customer communities
Albert, Leslie Jordan
;
Aggarwal, Nitin
;
Hill, Timothy R.
- In:
Electronic markets : the international journal on …
24
(
2014
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10010459089
Saved in:
9
Zu gut für diese Welt? : Zur Glaubwürdigkeit unternehmerischer Sozialkampagnen
Schlichting, Inga
;
Röttger, Ulrike
- In:
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
,
(pp. 265-282)
.
2009
Persistent link: https://www.econbiz.de/10003824524
Saved in:
10
Social marketing: strengthening company-customer bonds
Katsioloudes, Marios
;
Grant, Jim
;
McKechnie, Donelda S.
- In:
Journal of business strategy
28
(
2007
)
3
,
pp. 56-64
Persistent link: https://www.econbiz.de/10003487057
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