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~subject:"Relationship marketing"
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Relationship marketing
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Thaichon, Paramaporn
6
Theobald, Elke
6
Quach, Sara
5
Wirtz, Bernd W.
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Bauer, Hans H.
4
Hudetz, Kai
4
Lihotzky, Nikolai
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Weiber, Rolf
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Bejou, David
3
Duscha, Andreas
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Jebarajakirthy, Charles
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Neslin, Scott A.
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Peelen, Ed
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Wilke, Kai
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Zaugg, Alexandra Daniela
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Ahuja, Vandana
2
Balmer, John M. T.
2
Bartl, Michael
2
Bell, Bilijack R.
2
Bell, Chip R.
2
Bennemann, Stefan
2
Berhanu, Samuel
2
Cho, Yun Kyung
2
Eck, Klaus
2
Ellonen, Hanna-Kaisa
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Farzana Parveen
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Fassott, Georg
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Ferfer, Ute
2
Fisbeck, Hagen
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Floh, Arne
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Gaiser, Brigitte
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Gierl, Heribert
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International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
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1
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International journal of internet marketing and advertising : IJIMA
9
Journal of retailing and consumer services
9
Journal of business research : JBR
8
Electronic Services
6
Marketing intelligence & planning
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Betriebswirtschaftslehre für Technologie und Innovation
4
Customer relationship management in electronic markets
4
International journal of electronic customer relationship management : IJECRM
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Springer eBook Collection / Business and Economics
4
The journal of business & industrial marketing
4
Working papers / Institut für Wirtschaftsinformatik der Universität Bern
4
Business horizons
3
Electronic commerce research
3
Gabler Edition Wissenschaft
3
International journal of business information systems : IJBIS
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of retailing
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Central European business review : CEBR
2
Decision support systems : DSS ; the international journal
2
Die Betriebswirtschaft : DBW
2
Die Potentiale der Internet-Ökonomie : neue Regeln bestimmen die digitale Wirtschaft
2
Die Zukunft des Electronic Business
2
Europäische Hochschulschriften / 5
2
Expert journal of marketing
2
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
2
HMD : Praxis der Wirtschaftsinformatik
2
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
28
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RePEc
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Evaluation of the influence of a chosen element of insurance companies' employees behaviour on specific aspects of customer relations management
Grzebieniak, Andrzej
- In:
Olsztyn economic journal
8
(
2013
)
2
,
pp. 177-187
Persistent link: https://www.econbiz.de/10010506161
Saved in:
2
Investigating websites' e-CRM features in building customer relationships : evidence from Greece
Papaioannou, Eugenia
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 320-338
Persistent link: https://www.econbiz.de/10011349106
Saved in:
3
Assessing the opportunities and behaviors of banking clients in Romania : an analysis of the use of online banking applications
David, Simona
- In:
Academic journal of economic studies
5
(
2019
)
2
,
pp. 63-73
Persistent link: https://www.econbiz.de/10012039017
Saved in:
4
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
5
Brand power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
6
E-marketing orientation and social media implementation in B2B marketing
Habibi, Fatemeh
;
Hamilton, Caroline Anne
;
Valos, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
6
,
pp. 638-655
Persistent link: https://www.econbiz.de/10011504411
Saved in:
7
Social media marketing in the wellness industry
Lagrosen, Stefan Olof
;
Grundén, Kerstin
- In:
The TQM journal : the international review of …
26
(
2014
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
Saved in:
8
The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew
;
Mwaipopo, Lufumbi
- In:
Business management review : journal of the University …
22
(
2019
)
2
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
Saved in:
9
Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012179029
Saved in:
10
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
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