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The underlying social identities of a nation's brand
Lee, Richard; Klobas, Jane; Tezinde, Tito; Murphy, Jamie - In: International marketing review 27 (2010) 4, pp. 450-465
Persistent link: https://www.econbiz.de/10008696651
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Old firms, new tricks and the quest for profits : Burberry's journey from success to failure and back to success again
Tokatli, Nebahat - In: Journal of economic geography 12 (2012) 1, pp. 55-77
Persistent link: https://www.econbiz.de/10009509621
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The indirect effects of destination image on destination loyalty intention through tourist satisfaction and perceived value : the bootstrap approach
Song, Zibin; Su, Xin; Li, Liaoning - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 386-409
Persistent link: https://www.econbiz.de/10009775403
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Country of origin and brand loyalty on cosmetic products among Universiti Utara Malaysia students
Azuizkulov, Doniyor - In: Atlantic review of economics : AROE 2 (2013)
The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students’ demography on the relationship between brand reputation and purchase behavior. In this study,...
Persistent link: https://www.econbiz.de/10010228871
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine; Handsjuk, Nikolai - In: Journal of retailing and consumer services 32 (2016), pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
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Extended self : implications for country-of-origin
Cui, Annie Peng; Fitzgerald, M. Paula; Donovan, Karen Russo - In: The journal of consumer marketing 31 (2014) 4, pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
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The effects of consumer ethnocentrism and consumer animosity on the re-purchase intent : the moderating role of consumer loyalty
Akdogan, M. Sukru; Ozgener, Sevki; Kaplan, Metin; … - In: Emerging markets journal : Emaj 2 (2012) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009703177
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The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim; Farah, Maya F. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
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Swissness communication and its impact on consumer-brand relationships
Bruhn, Manfred; Batt, Verena - In: Die Unternehmung : Swiss journal of business research … 69 (2015) 2, pp. 116-131
Persistent link: https://www.econbiz.de/10011294571