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The role of cost system accuracy in managerial decision making
Cardinaels, Eddy - 2003
Persistent link: https://www.econbiz.de/10001801065
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Key account relationships : an exploratory inquiry of customer-based evaluations
Friend, Scott B.; Johnson, Jeff S. - In: Industrial marketing management : the international … 43 (2014) 4, pp. 642-658
Persistent link: https://www.econbiz.de/10010386437
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Account manager turnover and the influence of context : an exploratory study
Vafeas, Mario - In: The journal of business & industrial marketing 30 (2015) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10010526568
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Where's the strategic intent in key account relationships?
Ryals, Lynette J.; Davies, Iain A. - In: The journal of business & industrial marketing 28 (2013) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10009723082
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Investigating the relationship between key account management performance and repeat orders : does the length of the relationship matter?
Nor Azila Mohd Noor; Kawsar Ahmad - In: Asian Academy of Management journal : AAMJ 19 (2014) 2, pp. 23-42
Persistent link: https://www.econbiz.de/10011286662
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A contingency model of client repatronage in a financial auditing services context
Sarapaivanich, Naruanard; Patterson, Paul G. - In: Accounting research journal 29 (2016) 1, pp. 106-130
Persistent link: https://www.econbiz.de/10011607631
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Customer commitment and key account management
Ojasalo, Jukka (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536529
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Relationship marketing and key account management
Cannon, Joseph P.; Narayandas, Narakesari - In: Handbook of relationship marketing, (pp. 407-429). 2000
Persistent link: https://www.econbiz.de/10001559329
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Asymmetrische Bindungen in Geschäftsbeziehungen des Business-to-Business-Bereichs
Kleinaltenkamp, Michael; Kühne, Bettina - In: Relationship Marketing : Standortbestimmung und …, (pp. 11-44). 2002
Persistent link: https://www.econbiz.de/10001703234
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Commitment in Geschäftsbeziehungen : Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing
Saab, Samy - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003456543