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~subject:"Relationship marketing"
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Relationship marketing
Ghana
25
Beziehungsmarketing
12
Consumer behaviour
12
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12
Customer satisfaction
8
Kundenzufriedenheit
8
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KMU
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trust
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satisfaction
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Narteh, Bedman
12
Kodua, Prince
2
Yeboah-Asiamah, Eric
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Blankson, Charles
1
Boakye, Kwabena G.
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Boateng, Sheena Lovia
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Braimah, Mahama
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Hinson, Robert
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Kuada, John E.
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Mahmoud, Mahmoud Abdulai
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Nguyen, Thuy
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Journal of African business
2
African journal of economic and management studies : AJEMS
1
International journal of business and systems research : IJBSR
1
Journal of financial services marketing
1
Journal of financial services marketing : JFSM
1
Journal of hospitality marketing & management
1
Services marketing quarterly
1
The TQM journal : the international review of organizational improvement
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The journal of retail marketing management research : JRMMR
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Thunderbird international business review
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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1
Relationship marketing and customer satisfaction in the Ghanaian banking sector
Narteh, Bedman
- In:
The journal of retail marketing management research : JRMMR
2
(
2009/10
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10003838085
Saved in:
2
Determinants of students' loyalty in the Ghanaian banking industry
Narteh, Bedman
- In:
The TQM journal : the international review of …
25
(
2013
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009723916
Saved in:
3
Service fairness and customer behavioural intention : evidence from the Ghanaian banking industry
Narteh, Bedman
- In:
African journal of economic and management studies : AJEMS
7
(
2016
)
1
,
pp. 90-108
Persistent link: https://www.econbiz.de/10011560499
Saved in:
4
Online relationship marketing and affective customer commitment : the mediating role of trust
Boateng, Sheena Lovia
;
Narteh, Bedman
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10011537496
Saved in:
5
Does internal marketing influence employee loyalty? : evidence from the Ghanaian banking industry
Narteh, Bedman
;
Odoom, Raphael
- In:
Services marketing quarterly
36
(
2015
)
2
,
pp. 112-135
Persistent link: https://www.econbiz.de/10011290001
Saved in:
6
Factors influencing consumer loyalty towards 3G mobile data service providers : evidence from Ghana
Ofori, Kwame Simpe
;
Boakye, Kwabena G.
;
Narteh, Bedman
- In:
Total quality management & business excellence : an …
29
(
2018
)
5
,
pp. 580-598
Persistent link: https://www.econbiz.de/10011854104
Saved in:
7
Preventing customer churn in the mobile telecommunication industry : is mobile money usage the missing link?
Yeboah-Asiamah, Eric
;
Narteh, Bedman
;
Mahmoud, Mahmoud …
- In:
Journal of African business
19
(
2018
)
2
,
pp. 174-194
Persistent link: https://www.econbiz.de/10011930384
Saved in:
8
Relationship marketing and customer loyalty : evidence from the Ghanaian luxury hotel industry
Narteh, Bedman
;
Agbemabiese, George Cudjoe
;
Kodua, Prince
; …
- In:
Journal of hospitality marketing & management
22
(
2013
)
3/4
,
pp. 407-436
Persistent link: https://www.econbiz.de/10009767983
Saved in:
9
Customer satisfaction with retail banking services in Ghana
Narteh, Bedman
;
Kuada, John E.
- In:
Thunderbird international business review
56
(
2014
)
4
,
pp. 353-371
Persistent link: https://www.econbiz.de/10010400074
Saved in:
10
Analysis of young banked and unbanked customers' usage, satisfaction, trust and loyalty for mobile money services in Ghana
Narteh, Bedman
;
Yeboah-Asiamah, Eric
;
Mackin, Eric Ato
- In:
International journal of business and systems research …
16
(
2022
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10012798198
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