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~subject:"Relationship marketing"
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МОДЕЛИ ПОВЕДЕНИЯ ПОТРЕБИТЕЛЕЙ:...
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Relationship marketing
Konsumentenverhalten
78,429
Consumer behaviour
78,422
Customer satisfaction
13,748
Kundenzufriedenheit
13,542
Beziehungsmarketing
11,059
Theorie
8,942
Theory
8,939
Service quality
7,704
Dienstleistungsqualität
7,673
Brand management
7,431
Markenführung
7,429
Markenimage
6,649
Brand image
6,637
Online retailing
5,576
Online-Handel
5,574
USA
4,798
United States
4,744
Social Web
4,688
Social web
4,688
Online-Marketing
4,410
Internet marketing
4,400
Brand
4,214
Einzelhandel
4,210
Markenartikel
4,170
Retail trade
4,161
Deutschland
3,970
Germany
3,912
Electronic Commerce
3,728
E-commerce
3,651
Werbewirkung
3,510
Advertising effects
3,501
Emotion
3,446
Experiment
3,340
Advertising
2,852
Werbung
2,844
Viral marketing
2,821
Virales Marketing
2,821
Private consumption
2,798
Privater Konsum
2,797
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Undetermined
5,142
Free
1,809
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Article
9,005
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2,045
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5
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2
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8,374
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8,374
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286
Graue Literatur
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102
Conference paper
84
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84
Aufsatzsammlung
78
Case study
50
Fallstudie
50
Bibliografie enthalten
26
Bibliography included
26
Ratgeber
23
Guidebook
22
Handbook
21
Handbuch
21
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20
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17
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15
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14
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14
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7
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805
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Han, Heesup
49
Hollebeek, Linda D.
34
Mattila, Anna S.
34
Homburg, Christian
33
Verhoef, Peter C.
28
Kumar, V.
27
Gil Saura, Irene
25
Prentice, Catherine
25
Loureiro, Sandra Maria Correia
24
Huber, Frank
23
Bang, Nguyen
20
Klaus, Philipp
20
Bruhn, Manfred
19
Hyun, Sunghyup Sean
19
Mittal, Vikas
19
Rather, Raouf Ahmad
19
Svensson, Göran
19
Evanschitzky, Heiner
18
Gustafsson, Anders
18
Usman, Osly
18
Aksoy, Lerzan
17
Bauer, Hans H.
17
So, Kevin Kam Fung
17
Wieseke, Jan
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Khan, Imran
16
Kim, Wansoo
16
Quach, Sara
16
Stock-Homburg, Ruth
16
Swoboda, Bernhard
16
Balaji, M. S.
15
Bilgihan, Anil
15
Blut, Markus
15
Foscht, Thomas
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Schramm-Klein, Hanna
15
Sesé, F. Javier
15
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Springer Fachmedien Wiesbaden
12
American Marketing Association
8
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Harvard Graduate School of Business Administration
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Conference Board
1
Customs Co-operation Council
1
Deutscher Universitäts-Verlag GmbH
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dpunkt.Verlag <Heidelberg>
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
European Marketing Academy
1
Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Freie Universität Berlin
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
International Conference on Services Management <North Cyprus)>
1
Kanada / Department of Industry, Trade and Commerce
1
Lithuanian University of Agriculture
1
Logos Verlag Berlin
1
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Published in...
All
Journal of retailing and consumer services
505
Journal of business research : JBR
401
International journal of hospitality management
211
The journal of services marketing
162
The journal of product & brand management
99
The service industries journal
98
Journal of hospitality marketing & management
93
Journal of the Academy of Marketing Science
90
Journal of travel and tourism marketing
88
International journal of contemporary hospitality management
86
Industrial marketing management : the international journal for industrial and high-tech firms
85
Cogent business & management
83
Psychology & marketing
82
Asia Pacific journal of marketing and logistics
81
The journal of brand management : an international journal
81
Journal of strategic marketing
78
Tourism management : research, policies, practice
74
Journal of retailing
72
Journal of service management
69
Journal of service research : JSR
68
Journal of marketing
67
European journal of marketing : EJM
61
The international review of retail, distribution and consumer research
60
Services marketing quarterly
59
Service business
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Marketing intelligence & planning
57
SpringerLink / Bücher
56
International journal of retail & distribution management
53
International journal of internet marketing and advertising : IJIMA
52
The international journal of bank marketing : IJBM
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
International journal of electronic customer relationship management : IJECRM
47
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
47
The journal of business & industrial marketing
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of retail and distribution management
43
International journal of electronic marketing and retailing : IJEMR
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
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Source
All
ECONIS (ZBW)
11,050
BASE
4
EconStor
1
RePEc
1
USB Cologne (EcoSocSci)
1
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Repeat registrations of a running event : applying customer base analysis
Finnegan, Carol A.
;
Aicher, Thomas J.
;
Block, Robert A.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 94-108
Persistent link: https://www.econbiz.de/10012815490
Saved in:
2
Time-limited loyalty rewards
Caminal, Ramón
-
2020
Persistent link: https://www.econbiz.de/10012485254
Saved in:
3
Time-limited loyalty rewards
Caminal, Ramón
- In:
The journal of industrial economics
70
(
2022
)
4
,
pp. 962-998
Persistent link: https://www.econbiz.de/10014310717
Saved in:
4
Relationships among customer satisfaction, delight, and loyalty in the hospitality industry
Kim, Mi Ran
;
Vogt, Christine
;
Knutson, Bonnie J.
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 170-197
Persistent link: https://www.econbiz.de/10011282980
Saved in:
5
Invisible and intangible, but undeniable : role of ambient conditions in building hotel guests' loyalty
Suh, Myoungsun
;
Moon, Hyoungeun
;
Han, Heesup
;
Ham, Sunny
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 727-753
Persistent link: https://www.econbiz.de/10011433684
Saved in:
6
How does the community structure affect the customer satisfaction?
Secgin, Suat
;
Dalkilic, Gokhan
- In:
International journal of business excellence
8
(
2015
)
3
,
pp. 312-323
Persistent link: https://www.econbiz.de/10011538838
Saved in:
7
Exploring antecedents & consequences of customer satisfaction with smartphones : implications for CRM
Kim, Arum
;
Cho, Yoon C.
- In:
Journal of business & economics research
13
(
2015
)
4
,
pp. 215-229
Persistent link: https://www.econbiz.de/10011412119
Saved in:
8
A Brazilian experience of customer retention and its key drivers in banking service rendering
Milan, Gabriel Sperandio
;
Toni, Deonir de
;
Barcellos, …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 269-286
Persistent link: https://www.econbiz.de/10011412348
Saved in:
9
A structural equation model of customer relationship management factors affecting customer retention of long-stay travelers in the Thai tourism industry
Tawinunt, K.
;
Phimonsathienand, T.
;
Fongsuwan, Wanno
- In:
Research journal of business management
9
(
2015
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011413696
Saved in:
10
A theoretical model to investigate customer loyalty on logistics service providers for sustainable business performance
Soh, Keng Lin
;
Sze Hui Chin
;
Wong, Wai Peng
- In:
International journal of business performance and …
7
(
2015
)
3
,
pp. 212-232
Persistent link: https://www.econbiz.de/10011521212
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