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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Marketing
29,159
Social Web
20,147
Social web
20,113
Online-Marketing
12,856
Internet marketing
12,633
Theorie
11,746
Theory
11,566
Beziehungsmarketing
10,681
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8,785
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8,764
Markenimage
7,018
Brand image
6,944
Deutschland
6,808
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6,595
Marketingmanagement
6,577
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6,414
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6,396
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6,322
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6,304
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6,139
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5,931
Customer satisfaction
5,676
Kundenzufriedenheit
5,673
E-commerce
5,525
Werbewirkung
4,724
Advertising effects
4,666
Markenartikel
4,635
Brand
4,591
Werbung
4,586
Einzelhandel
4,524
Service quality
4,489
Dienstleistungsqualität
4,485
Retail trade
4,362
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4,322
Viral marketing
3,987
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3,986
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Han, Heesup
40
Hollebeek, Linda D.
34
Verhoef, Peter C.
30
Mattila, Anna S.
28
Kumar, V.
25
Loureiro, Sandra Maria Correia
25
Huber, Frank
24
Bruhn, Manfred
22
Klaus, Philipp
20
Herrmann, Andreas
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Gil Saura, Irene
17
Grewal, Dhruv
17
Homburg, Christian
17
Usman, Osly
17
Ahn, Jiseon
16
Harrigan, Paul
16
Quach, Sara
16
Rahman, Zillur
16
So, Kevin Kam Fung
16
Swoboda, Bernhard
16
Wangenheim, Florian von
16
Balaji, M. S.
15
Bauer, Hans H.
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Schumann, Jan Hendrik
15
Wong, IpKin Anthony
15
Agnihotri, Raj
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Karjaluoto, Heikki
14
Malthouse, Edward C.
14
Neslin, Scott A.
14
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IGI Global
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Springer-Verlag GmbH
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Edward Elgar Publishing
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Fachhochschule Reutlingen / European School of Business
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Friedrich-Schiller-Universität Jena
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
NetLibrary, Inc
2
Universität Mannheim
2
Université Paris-Dauphine (Paris IX)
2
Verlag Franz Vahlen
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
Bertelsmann Stiftung
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Customs Co-operation Council
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsche Verkehrswissenschaftliche Gesellschaft
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Deutscher Sparkassen- und Giroverband
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
European Marketing Academy
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Journal of retailing and consumer services
473
Journal of business research : JBR
396
International journal of hospitality management
172
The journal of services marketing
127
The journal of product & brand management
102
Industrial marketing management : the international journal for industrial and high-tech firms
97
Journal of the Academy of Marketing Science
86
Journal of strategic marketing
84
Psychology & marketing
82
The journal of brand management : an international journal
81
Cogent business & management
79
Journal of hospitality marketing & management
78
Asia Pacific journal of marketing and logistics
73
SpringerLink / Bücher
73
The service industries journal
73
International journal of contemporary hospitality management
72
Journal of travel and tourism marketing
72
Journal of retailing
68
Marketing intelligence & planning
63
Journal of service management
60
Journal of marketing
59
International journal of internet marketing and advertising : IJIMA
58
European journal of marketing : EJM
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Services marketing quarterly
54
The international review of retail, distribution and consumer research
54
Journal of service research : JSR
52
International journal of electronic marketing and retailing : IJEMR
51
Tourism management : research, policies, practice
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
International journal of retail & distribution management
48
The journal of business & industrial marketing
48
International journal of electronic customer relationship management : IJECRM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
43
Service business
43
Business horizons
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
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ECONIS (ZBW)
10,641
USB Cologne (EcoSocSci)
19
BASE
6
RePEc
2
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1
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
2
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
3
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
4
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
5
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
6
Customer experience : extracting topics from tweets
Mishra, Manit
- In:
International journal of market research
64
(
2022
)
3
,
pp. 334-353
Persistent link: https://www.econbiz.de/10013257987
Saved in:
7
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
8
Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Seizov, Ognyan
;
Wulf, Alexander J.
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012483608
Saved in:
9
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Saved in:
10
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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