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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Globalisierung
59,584
Globalization
58,622
Niederlande
38,707
Welt
27,845
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10,378
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10,188
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9,802
Beziehungsmarketing
9,041
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8,584
Brand management
7,991
Markenführung
7,928
Brand image
6,814
Markenimage
6,765
China
6,582
Social integration
6,341
Kulturelle Identität
5,919
Internationales Marketing
5,785
International marketing
5,688
Großbritannien
5,684
Customer satisfaction
5,669
India
5,567
Online-Handel
5,558
Online retailing
5,548
Kundenzufriedenheit
5,499
Indien
5,486
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5,397
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5,366
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Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
30
Verhoef, Peter C.
28
Kumar, V.
27
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Khan, Imran
16
Swoboda, Bernhard
16
Wangenheim, Florian von
16
Aksoy, Lerzan
15
Foscht, Thomas
15
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Walsh, Gianfranco
14
Das, Gopal
13
Evanschitzky, Heiner
13
Homburg, Christian
13
Keiningham, Timothy
13
McDonald, Heath
13
Rahman, Zillur
13
Schumann, Jan Hendrik
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American Marketing Association
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3
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2
Friedrich-Schiller-Universität Jena
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2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Bremer Universitäts-Gespräch <14, 2001, Bremen>
1
Bundesvereinigung Logistik
1
Customs Co-operation Council
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
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European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Haufe-Lexware GmbH & Co. KG
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1
Leipziger Universitätsverlag GmbH
1
Lithuanian University of Agriculture
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
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Journal of retailing and consumer services
459
Journal of business research : JBR
361
International journal of hospitality management
165
The journal of services marketing
117
The journal of product & brand management
97
Journal of the Academy of Marketing Science
83
The journal of brand management : an international journal
83
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of strategic marketing
68
Journal of retailing
67
Industrial marketing management : the international journal for industrial and high-tech firms
65
The service industries journal
64
Journal of service management
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
The international review of retail, distribution and consumer research
54
Marketing intelligence & planning
53
Journal of marketing
52
Services marketing quarterly
51
European journal of marketing : EJM
50
Journal of service research : JSR
50
International journal of retail & distribution management
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
SpringerLink / Bücher
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
International journal of electronic marketing and retailing : IJEMR
40
Service business
40
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
The journal of business & industrial marketing
34
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Source
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ECONIS (ZBW)
9,026
Other ZBW resources
62
BASE
4
USB Cologne (EcoSocSci)
3
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1
Acculturation
and consumer loyalty among immigrants : a cross-national study
Segev, Sigal
;
Ruvio, Ayalla
;
Shoham, Aviv
;
Velan, Dalia
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1579-1599
Persistent link: https://www.econbiz.de/10010429789
Saved in:
2
Impact of cultural differences on foreign customers' perceived local services
Lin, Chinho
;
Nguyen, Conghoang
;
Lin, Binshan
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 500-510
Persistent link: https://www.econbiz.de/10010198107
Saved in:
3
Acculturation
and apparel store loyalty among immigrants in Western countries
Ashaduzzaman, Md
;
Jebarajakirthy, Charles
;
Das, Manish
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 488-519
Persistent link: https://www.econbiz.de/10012515281
Saved in:
4
A multicultural blend : metaphors, cognitive social capital and multiculturalism
Elliot, Esi A.
;
Xiao, Yazhen
;
Wilson, Elizabeth J.
- In:
International marketing review
32
(
2015
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011296965
Saved in:
5
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
6
Antecedents to local store loyalty : influence of culture, cosmopolitanism and price
Pandey, Shivendra
;
Khare, Arpita
;
Bhardwaj, Preshth
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10010510591
Saved in:
7
The role of individualism vs. collectivism in the formation of repurchase intent : a cross-industry comparison of the effects of cultural and personal values
Frank, Björn
;
Enkawa, Takao
;
Schvaneveldt, Shane J.
- In:
Journal of economic psychology : research in economic …
51
(
2015
),
pp. 261-278
Persistent link: https://www.econbiz.de/10011506906
Saved in:
8
Cultivate customer loyalty in national culture : a meta-analysis of electronic banking customer loyalty
Zhang, Liming
;
Yi, Yuxin
;
Zhou, Guichuan
- In:
Cross cultural & strategic management
29
(
2022
)
3
,
pp. 698-728
Persistent link: https://www.econbiz.de/10013286193
Saved in:
9
Managing privacy paradox through national culture : reshaping online retailing strategy
Liyanaarachchi, Gajendra
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502725
Saved in:
10
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
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