Similar Search Results

Traveling with companions : the social customer journey

Hamilton, Ryan; Ferraro, Rosellina; Haws, Kelly L.; … - In: Journal of marketing 85 (2021) 1, pp. 68-92

Persistent link: https://www.econbiz.de/10012391424

Contagious effects of customer misbehavior in access-based services

Schaefers, Tobias; Wittkowski, Kristina; Benoit, Sabine; … - In: Journal of service research : JSR 19 (2016) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10011433127

Low-stakes opportunism

Jap, Sandy D.; Robertson, Diana C.; Rindfleisch, Aric; … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 216-227

Persistent link: https://www.econbiz.de/10009737776

The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level

Shaw, Colin - 2016

Consumers are unreasonable - but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in order to fool...

Persistent link: https://www.econbiz.de/10012398125

Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects

Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of marketing 79 (2015) 3, pp. 74-90

Persistent link: https://www.econbiz.de/10011485863

Businesses beware : consumer immoral retaliation in response to perceived moral violations by companies

Loureiro, Yuliya Komarova; Haws, Kelly L.; Bearden, … - In: Journal of service research : JSR 21 (2018) 2, pp. 184-200

Persistent link: https://www.econbiz.de/10011855788

Motivating customers to adhere to expert advice in professional services : a medical service context

Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58

Persistent link: https://www.econbiz.de/10010483440