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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
51
Consumer behaviour
50
Advertising
49
Werbung
49
Theorie
46
Deutschland
44
Theory
43
Germany
39
Meta-analysis
37
Meta-Analyse
34
Marketing
31
Marketingmanagement
31
Marktforschung
31
Advertising effects
30
Marketing management
30
Werbewirkung
30
Market research
27
Betriebswirtschaftslehre
22
Business economics
20
Marketing theory
20
Marketingtheorie
20
Bibliometrie
14
Bibliometrics
13
Empirical method
13
Empirische Methode
13
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11
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11
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10
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10
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10
Wissenschaftliche Methode
10
Humor
9
Markenimage
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Brand image
7
Internet marketing
7
Online-Marketing
7
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8
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8
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English
8
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Eisend, Martin
8
Brexendorf, Tim Oliver
2
Lennerts, Silke
2
Pick, Doreén
2
Tomczak, Torsten
2
Bayón, Tomás
1
Cénophat, Sadrac
1
Desveaud, Kathleen
1
Grewal, Dhruv
1
Haas, Alexander
1
Lieven, Theo
1
Mandler, Timo
1
Molner, Sven
1
Okazaki, Shintaro
1
Plangger, Kirk
1
Ruyter, Ko de
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Sauer, Nicola E.
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Journal of business research : JBR
2
Journal of business-to-business marketing
1
Journal of international marketing
1
Journal of retailing
1
Journal of service research
1
Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
8
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1
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
Saved in:
2
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
3
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
Saved in:
4
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
5
Buyers' perceived switching costs and switching : a meta-analytic assessment of their antecedents
Pick, Doreén
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 186-204
Persistent link: https://www.econbiz.de/10010345186
Saved in:
6
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
7
The role of customer relationship vulnerability in service recovery
Cénophat, Sadrac
;
Eisend, Martin
;
Bayón, Tomás
; …
- In:
Journal of service research
27
(
2024
)
2
,
pp. 283-301
Persistent link: https://www.econbiz.de/10014580442
Saved in:
8
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
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